Jennifer M. Whitlow talks about the evolution of her media relations team at Lockheed Martin.
Stories by jhudson
Constant Evolution a Must to Deliver Value as a PR ProNovember 9th, 2012 by jhudson
3 Mistakes to Avoid When Writing E-Mails to PR ClientsNovember 9th, 2012 by jhudson
Writing and sending e-mails seems to take no effort at all—and therein lay the potential pitfalls.
4 Mistakes to Avoid When Writing Press ReleasesNovember 8th, 2012 by jhudson
What are the worst mistakes a PR pro can make when crafting a press release? We’ve got four for you to keep in mind.
5 Do’s and Don’ts for Pitching BloggersNovember 7th, 2012 by jhudson
Joanne Bamberger, founder of political blog PunditMom has this advice for PR pros: Treat bloggers as professionals, and they’ll do the same for you.
15 Must-Follow Twitter Accounts for Election NightNovember 6th, 2012 by jhudson
As we wait to see who is elected president of the United States, here are 15 Twitter accounts for all of you second-screeners out there.
4 Tips to Follow When the Next Storm HitsNovember 5th, 2012 by jhudson
The massive storm that hit the East Coast last week affected millions. How did PR agencies handle the aftereffects?
‘It Is What It Is’: More Annoying Phrases to AvoidNovember 2nd, 2012 by jhudson
PR News readers have spoken, and spoken again, as our list of painful, vacuous cliches keeps growing.
3 Tips to Accelerate Your New Career in PRNovember 1st, 2012 by jhudson
Have you recently launched your PR career? Here are three tips to make sure you are heading in the right direction.
Election 2012: Social What? E-Mail a Key Tactic for Obama, RomneyNovember 1st, 2012 by jhudson
Social media has been useful for both candidates, but e-mail marketing has been an indispensable tactic in spreading their messages and raising funds.
10 Brands Leading the Way in Sandy Relief EffortsOctober 31st, 2012 by jhudson
We’ve highlighted organizations that are using their brand power to help those who are recovering from Hurricane Sandy.