Stories by PRNEWS Team

Modern media outreach has evolved to the changing needs of today’s communicators, who are juggling many more roles with leaner staff and smaller budgets. According to findings from a recent News Direct market survey, 79% of… Continued

The State of Data-Driven Communications in 2020 To better understand the role of measurement and media analysis in Communications, PRNEWS and PublicRelay surveyed some 350 corporate and agency communicators. Key findings included: More Data Means… Continued

The framework for measuring PR’s impact on the bottom line. According to the Gartner Annual CMO Spend Survey 2019-2020, 76% of marketing leaders use data and analytics to drive key decisions. Why should PR be… Continued

Crisis is inevitable. Some 80 percent of crisis teams were mobilized in the past two years, a Deloitte report says. Yet some companies refuse to prepare for crises, or do so inadequately. To gauge attitudes… Continued

Everyone’s talking about influencer marketing, but what’s the best way to use it? What should you avoid? Is it right for your brand? PR News and Meltwater conducted a survey to gauge the importance of… Continued