Stories by Iris Dorbian

We’ve seen it happen over and over again. A newspaper writes a scathing editorial about a politician, a non-profit organization or a company that did something stupid—prompted, in part, by the refusal of the news… Continued

Time Magazine has just named its top ten green stories for 2008. The choices range from completely unsurprising (i.e. Barack Obama, offshore drilling) to eyebrow-raising. Check it out and see if you agree with Time:… Continued

Cause-related marketing is a partnership between a for-profit and a nonprofit where each has something to offer the other, and both realize a benefit. When you select a potential partner that has a natural affinity… Continued

Remember the days of the formally dressed, carefully contrived talking head that looked into the camera and sternly parroted the company line?  Good, now forget it because that spokesperson is a dinosaur, and training today’s… Continued

Perhaps it’s not time to appoint a chief sustainability officer just yet, but you might be closer than you think. More than ever, companies are realizing that “going green” is not only cool and good… Continued

If you need help pitching to press, then it behooves you to check out these additional online resources. For the budget-strapped, they are free (or they offer a substantial free trial), and are packed with… Continued

Looks like more and more people are "going green." According to a recent survvey by the National Marketing Institute, 80% of American adults say they are motivated to some extent by green considerations. In the recent… Continued

If you run a business, you undoubtedly feel many pressures on your time and money. Why would you want to add "giving to the community" to your "to do" list? Here are six reasons …..… Continued

Your company has breaking news it wants to announce to the press. You want to set up a press conference. Great! But how do you do it SUCCESSFULLY? That is the question.

Whether you’re taking a reporter to lunch at the local coffee shop, or inviting the media to an elaborate press conference complete with tables of gourmet delicacies, feeding the media can be fraught with problems.… Continued