Stories by Iris Dorbian


Going Mobile

November 27th, 2007 by

Thinking of traversing the mobile path for your next campaign? If so, you might want to consider these tips before you get started.

Understanding Social Media

November 14th, 2007 by

Okay, so you want to take advantage of the social media phenomenon but you don’t know exactly how to get started. You also don’t know what type of metrics you should be on the lookout for when threading your way through the blogosphere. Fear not! Help is on the way.

Quick Tips

November 8th, 2007 by

Leading marketers at a recent advertising conference offered up some helpful advice and tips.

Social Media Branding on a Budget  

October 25th, 2007 by

Yes, you’re curious about using social media tools in your campaign. But is there a way to do it without emptying your company coffers? There sure is.

Five Ways To Use Ad Networks More Effectively

October 18th, 2007 by

In recent years, ad networks have become used more frequently as platforms for delivering effecting marketing campaigns. Not only can they generate more impressions within a constricted timeframe but the ad networks offer a repetition… Continued

10 Search Rules

October 17th, 2007 by

In the world of online marketing, search has become a critical strategic instrument. Widely used by untold numbers every day, search’s increasing importance in marketing campaigns cannot be overestimated. The following article outlines 10 rules… Continued