Stories by Hinda Mitchell

NFL football

The Browns Take a PR and Reputation Gamble on Deshaun Watson

March 21st, 2022 by

The Cleveland Browns are risking the team’s PR and reputation as it acquires star player Deshaun Watson. Will the gamble pay off?

How PR Pros Can Avoid Overused Phrases to Express Sympathy

August 18th, 2017 by

With the current new cycle’s emphasis on crises, the need for brands and their CEOs to respond with appropriately has become paramount. Sadly, many times these crises call for communicators to craft expressions of grief. One issue, though, is that some phrases can be overused to the point of losing their effectiveness on listeners or readers. This is known as semantic satiation. Here are tips to help communicators be more effective with the words they use to express grief in public statements.

Colin Kaepernick & 6 Tips for Employees Who Make Controversial Statements

August 29th, 2016 by

There is a fine line between adopting a social issue and taking a position on something so controversial that it quickly escalates from good intention to crisis. While this piece is not intended to determine the rightness or wrongness of Kaepernick’s act, from a communications perspective, here are a few things that PR pros should consider if someone from your organization is preparing to make a political statement.