Your employees can be your best and most authentic ambassadors, helping to spread awareness and build excitement around your brand. But finding the right influencers from within your ranks can be a challenge. In the just-published PR News Influencer Marketing Guidebook, Lisa Apolinski, founder and CEO of 3 Dog Write Inc., provides seven useful questions to help identify the best person for the job and how to craft your strategy around that person’s strengths and your existing customer base.
Stories by Hayley Jennings
