Stories by Ford Kanzler

Social media platforms, if used effectively, can allow huge insight into market behavior, and not just for consumer brands.

Social media platforms, if used effectively, can allow huge insight into market behavior, and not just for consumer brands.

Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy.

Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy.

Many organizations still insist on hiding the identities of their own PR pros and experts on their sites and in their announcements.

Many organizations still insist on hiding the identities of their own PR pros and experts on their sites and in their announcements.

It’s time to retire the limited and disparate definitions of PR and marketing to improve an organization’s community and market engagement.

It’s time to retire the limited and disparate definitions of PR and marketing to improve an organization’s community and market engagement.

As a voice for marketing, communications pros must find points of agreement about what a brand stands for with their marketing counterparts.

As a voice for marketing, communications pros must find points of agreement about what a brand stands for with their marketing counterparts.