Stories by Erika Bradbury


Enthusiasm, Determination, Proactivity and Organization Help PR Pros Seeking Mentors

January 3rd, 2023 by

In honor of National Mentoring Month, we held a virtual roundtable to discuss how Covid changed mentorship; how mentorship influences recruitment and retention; and advice for those seeking a mentor.

How Visuals Help Communicators Create More Inclusive Narratives

December 19th, 2022 by

We asked Tristen Norman, head of creative insights, Americas at Getty Images, to discuss how consumer insights inform brands’ visual focus. In addition, we discussed the role that visual communication has on challenging stereotypes and the importance of visual representation in stories.

Simplicity, Holiday Imagery and Trolling Create High Engagement on Social Ahead of the Holidays

December 5th, 2022 by

Remember the unofficial rule of not advertising for the holidays before Thanksgiving? It’s out the window, at least on social media. Holiday posts from retailers didn’t even wait until November. The first one bowed before mid-October.

Why You Should Consider Affiliate Marketing as Part of Your Product-Pitch Mix

November 30th, 2022 by

Affiliate marketing is growing as publishers diversify their revenue streams. Yet there are myriad conditions that PR pros should be aware of when pitching products. We offer several to consider.

Explainer: What is Sonic Branding?

November 30th, 2022 by

Our Explainer series looks at sonic branding, or using sound and music as a way of identifying a brand or organization. For example, you instantly recognize the musical notes associated with McDonald’s and State Farm Insurance.

Explainer: What is the Metaverse?

November 8th, 2022 by

As part of our Explainer series, PRNEWS offers brief thoughts about the metaverse and its potential implications for communicators and brands.

PR Leaders Share What Skills Incoming Pros Need to Succeed in Era of Uncertainty

October 26th, 2022 by

In a wide-ranging roundtable, three Platinum Awards honorees discussed the importance of PR pros having good research skills and why patience and discipline are needed when deciding about reacting to social issues.

Engagement with CPG Brands on Social Grows 14% YOY; IG Most Efficient Platform for the Category

September 30th, 2022 by

Video continues to steal the show when it comes to engagement on social for brands in the consumer packaged goods (CPG) categories. 73% of the actions on the top 500 posts from CPG brands were either videos or reels, according to exclusive data from Shareablee powered by Comscore. This is compared to only 59% of all engagements on the top 500 posts in August 2021.

Delicate Balance: PR Sees Vetting, Contracts and Creative Freedom as Best Approach with Influencers

September 30th, 2022 by

In this virtual roundtable three agency leaders discuss best practices for influencer marketing and PR’s role in overseeing creators’ freedom while protecting brands’ reputation.

How Cox Communications Deploys a Framework on Social Issues

September 27th, 2022 by

Cox Communications’ senior director of brand strategy & new media previews a framework the company uses when considering social issues.