Stories by Erika Bradbury


PR Roundup: Adidas Considers Product, Walgreens Faces Backlash and International Women’s Day Passes

March 9th, 2023 by

This week, we take a look at how some major company news can impact brand reputation. Plus, were this year’s campaigns for International Women’s Day a hit or miss?

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Building Diversity Pipelines takes Buy-In, Training and Constant Reassessment

March 2nd, 2023 by

There is still significant work to be done to build diverse pipelines. Here’s what the industry can do to move forward.

Data Roundup: Super Bowl Hits, Corporate Reputation Messaging and Influencer Stats

March 1st, 2023 by

In today’s data roundup, we take a look back at measurable trends and issues that resonated in February. In particular, we focus on the Super Bowl, corporate reputation, influencer marketing and AI.

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Female Agency Founders Encourage DEI Narrative

February 28th, 2023 by

Ahead of Women’s History Month, we asked female communicators, during a virtual roundtable, about advancing in their PR careers, founding their own agencies and how the last few years of more flexible work have shifted the paradigm.

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Agency Launch: Better Together

February 27th, 2023 by

We are profiling agencies that have recently launched, speaking to the founders about why now, on the heels of economic and social uncertainty, they are launching new agencies. In this spotlight, we look at Washington, D.C.-based  Better Together.

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Explainer: What are Impact Companies?

February 14th, 2023 by

Even experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about impact companies.

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TikTok Sees Highest Growth in Engagement on Sports-Related Content

February 6th, 2023 by

With the Super Bowl approaching, we examined consumer engagement with sports social posts. Most platforms were higher in 2022 vs 2021. TikTok was the big gainer year vs year.

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Years after George Floyd, Diversity Lacks Rigorous Standards and Accountability

January 24th, 2023 by

For Black History Month, we asked PR pros about DEI years since George Floyd’s murder. Some companies still see DEI as a nice-to-have instead of as a vital part of the business, they said.

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Explainer: What is ChatGPT?

January 18th, 2023 by

This explainer looks at ChatGPT and explains when communicators should embrace the technology, and when they should steer clear of it.

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Engagement on B2B Social Posts Down 17% YOY

January 5th, 2023 by

To kick off the year, we examine topics that garnered the most engagement in B2B posts in 2022. The total number of actions on B2B posts decreased 17 percent year-over-year.