Stories by Erika Bradbury

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TikTok Sees Highest Growth in Engagement on Sports-Related Content

February 6th, 2023 by

With the Super Bowl approaching, we examined consumer engagement with sports social posts. Most platforms were higher in 2022 vs 2021. TikTok was the big gainer year vs year.

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Years after George Floyd, Diversity Lacks Rigorous Standards and Accountability

January 24th, 2023 by

For Black History Month, we asked PR pros about DEI years since George Floyd’s murder. Some companies still see DEI as a nice-to-have instead of as a vital part of the business, they said.

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Explainer: What is ChatGPT?

January 18th, 2023 by

This explainer looks at ChatGPT and explains when communicators should embrace the technology, and when they should steer clear of it.

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Engagement on B2B Social Posts Down 17% YOY

January 5th, 2023 by

To kick off the year, we examine topics that garnered the most engagement in B2B posts in 2022. The total number of actions on B2B posts decreased 17 percent year-over-year.

Enthusiasm, Determination, Proactivity and Organization Help PR Pros Seeking Mentors

January 3rd, 2023 by

In honor of National Mentoring Month, we held a virtual roundtable to discuss how Covid changed mentorship; how mentorship influences recruitment and retention; and advice for those seeking a mentor.

How Visuals Help Communicators Create More Inclusive Narratives

December 19th, 2022 by

We asked Tristen Norman, head of creative insights, Americas at Getty Images, to discuss how consumer insights inform brands’ visual focus. In addition, we discussed the role that visual communication has on challenging stereotypes and the importance of visual representation in stories.

Simplicity, Holiday Imagery and Trolling Create High Engagement on Social Ahead of the Holidays

December 5th, 2022 by

Remember the unofficial rule of not advertising for the holidays before Thanksgiving? It’s out the window, at least on social media. Holiday posts from retailers didn’t even wait until November. The first one bowed before mid-October.

Why You Should Consider Affiliate Marketing as Part of Your Product-Pitch Mix

November 30th, 2022 by

Affiliate marketing is growing as publishers diversify their revenue streams. Yet there are myriad conditions that PR pros should be aware of when pitching products. We offer several to consider.

Explainer: What is Sonic Branding?

November 30th, 2022 by

Our Explainer series looks at sonic branding, or using sound and music as a way of identifying a brand or organization. For example, you instantly recognize the musical notes associated with McDonald’s and State Farm Insurance.

Explainer: What is the Metaverse?

November 8th, 2022 by

As part of our Explainer series, PRNEWS offers brief thoughts about the metaverse and its potential implications for communicators and brands.