In a wide-ranging roundtable, three Platinum Awards honorees discussed the importance of PR pros having good research skills and why patience and discipline are needed when deciding about reacting to social issues.
Stories by Erika Bradbury
Engagement with CPG Brands on Social Grows 14% YOY; IG Most Efficient Platform for the CategorySeptember 30th, 2022 by Erika Bradbury
Video continues to steal the show when it comes to engagement on social for brands in the consumer packaged goods (CPG) categories. 73% of the actions on the top 500 posts from CPG brands were either videos or reels, according to exclusive data from Shareablee powered by Comscore. This is compared to only 59% of all engagements on the top 500 posts in August 2021.
Delicate Balance: PR Sees Vetting, Contracts and Creative Freedom as Best Approach with InfluencersSeptember 30th, 2022 by Erika Bradbury
In this virtual roundtable three agency leaders discuss best practices for influencer marketing and PR’s role in overseeing creators’ freedom while protecting brands’ reputation.
How Cox Communications Deploys a Framework on Social IssuesSeptember 27th, 2022 by Erika Bradbury
Cox Communications’ senior director of brand strategy & new media previews a framework the company uses when considering social issues.
‘Quiet Quitting’ Yields Loud Consumer Engagement and Posts on Social in AugustSeptember 6th, 2022 by Erika Bradbury
There were no social posts on Twitter, Facebook or Instagram mentioning “quiet quitting” in previous years. In August 2022, however, there were over 2.1k posts, 1.4 million actions, and 1.5 million video views among brands, publishers, and influencers on these platforms
Why Part of Georgia-Pacific’s Social Media Team Sits within CommunicationSeptember 2nd, 2022 by Erika Bradbury
In this interview, Emily Schwarz, sr. manager of corporate communications at Georgia-Pacific, discusses the importance of the social media team having a seat at the comms table, and where and how the social team comes in on brand responses for societal issues.
Explainer: What is a Bounce Rate?August 31st, 2022 by Erika Bradbury
We look at the definition of bounce rates and how they apply to communicators.
PR’s Rising Stars on What Senior Leaders Need to KnowAugust 22nd, 2022 by Erika Bradbury
Prior to our September celebration in New York, we sat down in a virtual roundtable with some of this year’s rising stars to discuss both traditional and top-down mentorship, the future of the workforce, the importance of feeling comfortable bringing your whole self to work, and more.
Explainer: What is NIL?August 15th, 2022 by Erika Bradbury
Our Explainer series continues with a brief about NILs, which allow college athletes to earn compensation as endorsers.
Capital One Communicator Details Company’s Measurement ApproachAugust 8th, 2022 by Erika Bradbury
Capital One communicator Kara Taylor shares her measurement plan. It includes quarterly reviews and rates and percentages over raw numbers.