Stories by Erika Bradbury

relationship barriers symbol with 3D illustration elements.

Why Public Affairs and Corporate Communications Can No Longer be Siloed

March 30th, 2023 by

We spoke with Elizabeth Northrup of ROKK Solutions about the extension of public affairs throughout communications and the importance of understanding bipartisan audiences in both internal and external responses to societal issues.

Man using computer with Employee Benefits concept on screen

Data Roundup: Employee Benefits Expectations vs. Reality; Influencer Pay; Consumer Trust for Business

March 28th, 2023 by

This month’s data roundup takes a look at benefits companies offer versus what employees want, as well as influencer pay expectations, and how consumer trust in business has changed.

green hushing

Explainer: What is Green Hushing?

March 27th, 2023 by

Our Explainer series looks at green hushing, when companies remain quiet about their sustainability commitments.

Tech PR Industry Must Work Fast, But Also Be Agile and Proactive

March 20th, 2023 by

In this wide-ranging Q&A, we talked with Hotwire CEO Heather Craft about the resiliency of tech communicators, the ever-increasing importance of measurement for PR professionals and the power of insights communicators can bring to the table.

PR Roundup: Adidas Considers Product, Walgreens Faces Backlash and International Women’s Day Passes

March 9th, 2023 by

This week, we take a look at how some major company news can impact brand reputation. Plus, were this year’s campaigns for International Women’s Day a hit or miss?

diver business people

Building Diversity Pipelines takes Buy-In, Training and Constant Reassessment

March 2nd, 2023 by

There is still significant work to be done to build diverse pipelines. Here’s what the industry can do to move forward.

Data Roundup: Super Bowl Hits, Corporate Reputation Messaging and Influencer Stats

March 1st, 2023 by

In today’s data roundup, we take a look back at measurable trends and issues that resonated in February. In particular, we focus on the Super Bowl, corporate reputation, influencer marketing and AI.

Vector of a businesswoman climbing up the stairs of success

Female Agency Founders Encourage DEI Narrative

February 28th, 2023 by

Ahead of Women’s History Month, we asked female communicators, during a virtual roundtable, about advancing in their PR careers, founding their own agencies and how the last few years of more flexible work have shifted the paradigm.

People Working in a Conference and Photo Illustration

Agency Launch: Better Together

February 27th, 2023 by

We are profiling agencies that have recently launched, speaking to the founders about why now, on the heels of economic and social uncertainty, they are launching new agencies. In this spotlight, we look at Washington, D.C.-based  Better Together.

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Explainer: What are Impact Companies?

February 14th, 2023 by

Even experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about impact companies.