Stories by Erika Bradbury

This month’s data roundup takes a look at benefits companies offer versus what employees want, as well as influencer pay expectations, and how consumer trust in business has changed.

Our Explainer series looks at green hushing, when companies remain quiet about their sustainability commitments.

In this wide-ranging Q&A, we talked with Hotwire CEO Heather Craft about the resiliency of tech communicators, the ever-increasing importance of measurement for PR professionals and the power of insights communicators can bring to the table.

This week, we take a look at how some major company news can impact brand reputation. Plus, were this year’s campaigns for International Women’s Day a hit or miss?

There is still significant work to be done to build diverse pipelines. Here’s what the industry can do to move forward.

In today’s data roundup, we take a look back at measurable trends and issues that resonated in February. In particular, we focus on the Super Bowl, corporate reputation, influencer marketing and AI.

Ahead of Women’s History Month, we asked female communicators, during a virtual roundtable, about advancing in their PR careers, founding their own agencies and how the last few years of more flexible work have shifted the paradigm.

We are profiling agencies that have recently launched, speaking to the founders about why now, on the heels of economic and social uncertainty, they are launching new agencies. In this spotlight, we look at Washington, D.C.-based  Better Together.

Even experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about impact companies.

With the Super Bowl approaching, we examined consumer engagement with sports social posts. Most platforms were higher in 2022 vs 2021. TikTok was the big gainer year vs year.