Stories by Erika Bradbury

business people analytics and monitoring on web report dashboard monitor concept

Data Roundup: ESG Comms, Brand Trust, AI Concerns

April 27th, 2023 by

This month’s data roundup takes a look at ESG communications, brand trust and the impact of AI on writers as well as consumers.

Group voice and social diversity message or diverse society speaking with one megaphone as a team communication and teamwork chat concept with 3D illustration elements.

Data, Storytelling and Diverse Voices Help Streamline Advocacy Efforts

April 26th, 2023 by

This month’s roundtable focuses on advocacy work. Participants discussed the importance of finding prominent voices to help support the cause; using a diverse set of voices; and marrying data and storytelling to break through with your message.

diverse ropes connected together as a corporate symbol for cooperation and working collaboration.

Cision CEO: Comms Industry Must Collaborate to be Agents of Change

April 24th, 2023 by

PRNEWS caught up with new Cision CEO Cali Tran to discuss his priorities for the company, and his vision of the future of the communications industry.

Competing, children roll boiled eggs with ladles across the lawn of the President's residence.

American Egg Board Discusses Its PR Priorities, Including Current Egg Prices

April 10th, 2023 by

To celebrate today’s (April 10) White House Easter Egg Roll, we caught up with the American Egg Board’s new vice president, marketing and communications.

Concept of de-influencing is a term that is the nemesis of influencers. Recommendations for buying or not buying cosmetics

Explainer: What is Deinfluencing?

April 10th, 2023 by

Even experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about deinfluencing.

Keep Focus of Communications on Business Impact, Not ESG Terminology

April 3rd, 2023 by

Despite a large percentage of the population not knowing understanding ESG terminology, it has become entangled in a political battlefield. To reach bipartisan audiences, communicators need to focus on business impact and responsibility.

relationship barriers symbol with 3D illustration elements.

Why Public Affairs and Corporate Communications Can No Longer be Siloed

March 30th, 2023 by

We spoke with Elizabeth Northrup of ROKK Solutions about the extension of public affairs throughout communications and the importance of understanding bipartisan audiences in both internal and external responses to societal issues.

Man using computer with Employee Benefits concept on screen

Data Roundup: Employee Benefits Expectations vs. Reality; Influencer Pay; Consumer Trust for Business

March 28th, 2023 by

This month’s data roundup takes a look at benefits companies offer versus what employees want, as well as influencer pay expectations, and how consumer trust in business has changed.

green hushing

Explainer: What is Green Hushing?

March 27th, 2023 by

Our Explainer series looks at green hushing, when companies remain quiet about their sustainability commitments.

Tech PR Industry Must Work Fast, But Also Be Agile and Proactive

March 20th, 2023 by

In this wide-ranging Q&A, we talked with Hotwire CEO Heather Craft about the resiliency of tech communicators, the ever-increasing importance of measurement for PR professionals and the power of insights communicators can bring to the table.