Stories by Erika Bradbury

This month’s data roundup takes a look at ESG communications, brand trust and the impact of AI on writers as well as consumers.

This month’s roundtable focuses on advocacy work. Participants discussed the importance of finding prominent voices to help support the cause; using a diverse set of voices; and marrying data and storytelling to break through with your message.

PRNEWS caught up with new Cision CEO Cali Tran to discuss his priorities for the company, and his vision of the future of the communications industry.

To celebrate today’s (April 10) White House Easter Egg Roll, we caught up with the American Egg Board’s new vice president, marketing and communications.

Even experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about deinfluencing.

Despite a large percentage of the population not knowing understanding ESG terminology, it has become entangled in a political battlefield. To reach bipartisan audiences, communicators need to focus on business impact and responsibility.

We spoke with Elizabeth Northrup of ROKK Solutions about the extension of public affairs throughout communications and the importance of understanding bipartisan audiences in both internal and external responses to societal issues.

This month’s data roundup takes a look at benefits companies offer versus what employees want, as well as influencer pay expectations, and how consumer trust in business has changed.

Our Explainer series looks at green hushing, when companies remain quiet about their sustainability commitments.

In this wide-ranging Q&A, we talked with Hotwire CEO Heather Craft about the resiliency of tech communicators, the ever-increasing importance of measurement for PR professionals and the power of insights communicators can bring to the table.