[ Editor’s Note: As the holidays near, we spoke to Kristin Berlew, senior manager, PR, B&G Foods , which owns Green Giant. We asked about the brand’s holiday plans amid uncertainty surrounding
Stories by Erika Bradbury
Brands Urged to Approach Breast Cancer Awareness Month HonestlyOctober 12th, 2020 by Erika Bradbury
Awareness months seem like a win-win for brands and organizations. And they can be, assuming they are undertaken with honest intentions. One of the areas that grass-roots group Breast Cancer Action fights is brands and public officials highlighting Breast Cancer Awareness Month for the wrong reasons.
It’s No Longer Optional for Businesses to Remain Neutral on Social-Political CausesOctober 6th, 2020 by Erika Bradbury
The Kapor Center wants the tech sector to reflect the diversity of the country. It’s betting that when that happens, tech will help the fight against structural racism. We asked its new communication and marketing chief how it plans to get there.
Ensuring Authenticity in Your D&I Messaging During Pride MonthJune 2nd, 2020 by Erika Bradbury
June is Pride month. We asked Kim Matsoukas, senior manager, corporate social responsibility & sustainability, at Vans, the shoe and apparel company, how the brand will celebrate the moment.
Using Data to Inform Decisions During the PandemicMay 1st, 2020 by Lisa Conquergood
Organizations are using data to inform news reporting, make personal, professional and civic decisions, or simply get a better picture of what’s unfolding.
Maintaining Momentum with Job Candidates is Key During CoronavirusApril 20th, 2020 by Erika Bradbury
While many organizations have hiring freezes, they are still seeking job candidates for when the pandemic is over. Here’s what hiring managers need to know.
Executing an Effective Virtual Media Tour During a PandemicApril 16th, 2020 by Samiha Fariha
Executing a media tour in normal circumstances isn’t easy. But what about a virtual media tour in the middle of a public health crisis?
Tips for Health Care Providers on Communicating During COVID-19April 6th, 2020 by Erika Bradbury
Communications during COVID-19 is fraught with challenges. From communicating to employees about the potential for pay cuts, furloughs or even layoffs, to determining how to notify people of exposure to the virus, communicators have their work cut out for them. Since health care arguably is at the center of most of our lives at the moment, communications in and out of hospitals is in the spotlight.
Tips for Communicating Layoffs During The PandemicMarch 27th, 2020 by Erika Bradbury
With economic activity drastically reduced, businesses are laying off, furloughing or cutting salaries of workers. We’ve assembled a collection of tips and tactics to help communicate these actions during this especially difficult and uncertain time.
WEBINAR RECAP: COVID-19 Beginning to Reshape PR and CommunicationsMarch 26th, 2020 by Erika Bradbury
In just days, the COVID-19 pandemic has led to shifts in the way communications is practiced across all industries and sectors, including not just traditional brand messaging, but how employers are disbursing important information to staff and governments to constituencies. Senior comms professionals gathered virtually on March 25 to discuss PR in these unprecedented times during a PRNEWS webinar, Communicating about COVID-19 — Navigating a New and Uncertain Crisis.