[ Editor’s Note: As the holidays near, we spoke to Kristin Berlew, senior manager, PR, B&G Foods , which owns Green Giant. We asked about the brand’s holiday plans amid uncertainty surrounding
Stories by Erika Bradbury


Brands Urged to Approach Breast Cancer Awareness Month Honestly
October 12th, 2020 by Erika BradburyAwareness months seem like a win-win for brands and organizations. And they can be, assuming they are undertaken with honest intentions. One of the areas that grass-roots group Breast Cancer Action fights is brands and public officials highlighting Breast Cancer Awareness Month for the wrong reasons.

It’s No Longer Optional for Businesses to Remain Neutral on Social-Political Causes
October 6th, 2020 by Erika BradburyThe Kapor Center wants the tech sector to reflect the diversity of the country. It’s betting that when that happens, tech will help the fight against structural racism. We asked its new communication and marketing chief how it plans to get there.

Ensuring Authenticity in Your D&I Messaging During Pride Month
June 2nd, 2020 by Erika BradburyJune is Pride month. We asked Kim Matsoukas, senior manager, corporate social responsibility & sustainability, at Vans, the shoe and apparel company, how the brand will celebrate the moment.

Using Data to Inform Decisions During the Pandemic
May 1st, 2020 by Lisa ConquergoodOrganizations are using data to inform news reporting, make personal, professional and civic decisions, or simply get a better picture of what’s unfolding.

Maintaining Momentum with Job Candidates is Key During Coronavirus
April 20th, 2020 by Erika BradburyWhile many organizations have hiring freezes, they are still seeking job candidates for when the pandemic is over. Here’s what hiring managers need to know.

Executing an Effective Virtual Media Tour During a Pandemic
April 16th, 2020 by Samiha FarihaExecuting a media tour in normal circumstances isn’t easy. But what about a virtual media tour in the middle of a public health crisis?

Tips for Health Care Providers on Communicating During COVID-19
April 6th, 2020 by Erika BradburyCommunications during COVID-19 is fraught with challenges. From communicating to employees about the potential for pay cuts, furloughs or even layoffs, to determining how to notify people of exposure to the virus, communicators have their work cut out for them. Since health care arguably is at the center of most of our lives at the moment, communications in and out of hospitals is in the spotlight.

Tips for Communicating Layoffs During The Pandemic
March 27th, 2020 by Erika BradburyWith economic activity drastically reduced, businesses are laying off, furloughing or cutting salaries of workers. We’ve assembled a collection of tips and tactics to help communicate these actions during this especially difficult and uncertain time.

WEBINAR RECAP: COVID-19 Beginning to Reshape PR and Communications
March 26th, 2020 by Erika BradburyIn just days, the COVID-19 pandemic has led to shifts in the way communications is practiced across all industries and sectors, including not just traditional brand messaging, but how employers are disbursing important information to staff and governments to constituencies. Senior comms professionals gathered virtually on March 25 to discuss PR in these unprecedented times during a PRNEWS webinar, Communicating about COVID-19 — Navigating a New and Uncertain Crisis.