Stories by Erika Bradbury

Green Giant

For the Pandemic, Green Giant Urges Influencers to Inspire Consumers with Pantry-Based Recipes

November 3rd, 2020 by

[ Editor’s Note: As the holidays near, we spoke to Kristin Berlew, senior manager, PR, B&G Foods , which owns Green Giant. We asked about the brand’s holiday plans amid uncertainty surrounding

Brands Urged to Approach Breast Cancer Awareness Month Honestly

October 12th, 2020 by

Awareness months seem like a win-win for brands and organizations. And they can be, assuming they are undertaken with honest intentions. One of the areas that grass-roots group Breast Cancer Action fights is brands and public officials highlighting Breast Cancer Awareness Month for the wrong reasons.

drawing of diverse online audience

It’s No Longer Optional for Businesses to Remain Neutral on Social-Political Causes

October 6th, 2020 by

The Kapor Center wants the tech sector to reflect the diversity of the country. It’s betting that when that happens, tech will help the fight against structural racism. We asked its new communication and marketing chief how it plans to get there.

Ensuring Authenticity in Your D&I Messaging During Pride Month

June 2nd, 2020 by

June is Pride month. We asked Kim Matsoukas, senior manager, corporate social responsibility & sustainability, at Vans, the shoe and apparel company, how the brand will celebrate the moment.


Using Data to Inform Decisions During the Pandemic

May 1st, 2020 by

Organizations are using data to inform news reporting, make personal, professional and civic decisions, or simply get a better picture of what’s unfolding.

man on phone conference call

Maintaining Momentum with Job Candidates is Key During Coronavirus

April 20th, 2020 by

While many organizations have hiring freezes, they are still seeking job candidates for when the pandemic is over. Here’s what hiring managers need to know.


Executing an Effective Virtual Media Tour During a Pandemic

April 16th, 2020 by

Executing a media tour in normal circumstances isn’t easy. But what about a virtual media tour in the middle of a public health crisis?


Tips for Health Care Providers on Communicating During COVID-19

April 6th, 2020 by

Communications during COVID-19 is fraught with challenges. From communicating to employees about the potential for pay cuts, furloughs or even layoffs, to determining how to notify people of exposure to the virus, communicators have their work cut out for them. Since health care arguably is at the center of most of our lives at the moment, communications in and out of hospitals is in the spotlight.

woman working on phone

Tips for Communicating Layoffs During The Pandemic

March 27th, 2020 by

With economic activity drastically reduced, businesses are laying off, furloughing or cutting salaries of workers. We’ve assembled a collection of tips and tactics to help communicate these actions during this especially difficult and uncertain time.

webinar_covid speakers

WEBINAR RECAP: COVID-19 Beginning to Reshape PR and Communications

March 26th, 2020 by

In just days, the COVID-19 pandemic has led to shifts in the way communications is practiced across all industries and sectors, including not just traditional brand messaging, but how employers are disbursing important information to staff and governments to constituencies. Senior comms professionals gathered virtually on March 25 to discuss PR in these unprecedented times during a PRNEWS webinar, Communicating about COVID-19 — Navigating a New and Uncertain Crisis.