Stories by Erika Bradbury

Teamwork and collaboration concept with four diverse multiracial people with puzzle pieces trying to find a solution together, flat cartoon colored vector illustration. Business metaphor

The Importance of Leaning into Cultural Consultants Year-Round

September 21st, 2023 by

Stephen Chavez, president of ChavezPR and PRSA Los Angeles, recently took the helm of nonprofit advocacy organization Latino Equality Alliance (LEA). PRNEWS spoke with him at the beginning of Hispanic Heritage Month about coalition building, the Alliance’s biggest communications priorities and advice for communicators looking to reach the Hispanic market.

Flat 3d Isometric Businessman Measuring Distance Between Start Point and Target. Business Target Analysis Concept

How Business Intelligence Data Helps Prove the Value of PR

September 13th, 2023 by

PRNEWS held a virtual roundtable with the 2023 Data & Measurement Game-Changers to discuss the value of predictive metrics in media analysis and crisis mitigation; the importance of incorporating a multitude of tools to ascertain sentiment; and resources that communicators can leverage to brush up on their measurement know-how.

Business and economic growth on global business network, Data analysis of financial and banking, Customer service, Technology and data connection, Teamwork, Business strategy and Digital marketing.

How to Incorporate Corporate Affairs: Q&A With Synchrony EVP, Susan Bishop

August 1st, 2023 by

Synchrony recently promoted Sue Bishop to EVP, Chief Corporate Affairs Officer. In this position, she will establish a new Corporate Affairs office, “to address growing opportunities and complex issues shaping today’s global business environment.”

How the Special Olympics Creates Awareness for ID, Unified Schools

July 26th, 2023 by

The local organizing committee for the next national USA Special Olympics, held in Minneapolis in 2026, chose local agency Haberman to lead public relations around the games. PRNEWS spoke with agency co-founder Fred Haberman about his plans.

Encouraging Mentorship Across Generations

July 17th, 2023 by

In a virtual roundtable, PRNEWS spoke with three of this year’s Top Women in PR honorees about mentorship, sponsorship and why it’s important to be comfortable being uncomfortable.

Businessman and Businesswoman Meeting

Data Roundup: Pitching Podcasts, Broadcasters; The Value of Thought Leadership

July 13th, 2023 by

In this data roundup, we look at journalists’ response rates for podcasts and explore tips for pitching podcasters. We also review a study examining the value of thought leadership and the importance of getting your executives to post on social.

Pride community at a parade with hands raised and the LGBT flag.

LGBTQ+ Comms Must Start Internally and Be a Year-Round Effort

May 29th, 2023 by

In a wide-ranging roundtable discussion, PRNEWS asked Ben Finzel of The Change Agencies; Kevin Wong of The Trevor Project;  Ben Dorf, of The Ad Council; and Cathy Renna of National LGBTQ Task Force about the evolution of LGBTQ+-related comms, how organizations can best support their LGBTQ+ stakeholders and advice for brands looking to do better for these communities.

Absolut VP of Marketing: Metaverse is Conduit that Brings Together People

May 15th, 2023 by

Absolut Vodka last year entered the metaverse, expanding its presence at Coachella into the digital realm. PRNEWS caught up with Matt Foley, VP of Marketing for Absolut, to talk about the brand’s experience in the space and its plans for the future.

open book with magnifying glass on wooden desk in information library of school or university, concept for education,reading , study, copy space and blue background.

Story Finding, Rather than Storytelling, May Help Increase Cultural Relevance

May 8th, 2023 by

PRNEWS recently spoke with Nikki Kria, the newly appointed head of Communications at Kickstarter, about the plans to revitalize the brand.

People connecting jigsaw pieces of a head together

PR Roundup: Hollywood Writers Comms, Shein Eyes IPO, Mental Health Awareness

May 4th, 2023 by

This week we look at messaging techniques, with regard to communications around the Hollywood writers strike and who wins. We also shine a spotlight on Mental Health Awareness month and a few authentic campaigns. Plus, how does Shein counter its reputation as it reportedly eyes an IPO?