Stories by Diane Schwartz

wall of failures

The F Word: It’s Time to Make Your Move

January 29th, 2018 by

At the PR News Top Women in PR Luncheon on January 23 keynoter Melissa Bernstein of toy company Melissa & Doug shared all the misses among the hits of puzzles, toys and stuffed animals over the company’s 30 years. At their headquarters in Wilton, CT, there’s a whole room dedicated to failure—toys that seemed like such a good idea until they weren’t. As Melissa pointed out, it’s only through repeated failure that she’s found great success.

looking up

Things Are Looking Up for Communicators (A Note to PR News Readers)

January 5th, 2018 by

As communicators you know you are as good as the last story told, the last campaign launched, the next initiative approved. The business world equivalent of moguls, black diamonds, avalanches – you’ll confront all these challenges this year if you are putting yourself out there. And if you are looking down, that is where you’ll go.

Microphone

Communicators Need to Find Their Voice to Better Define Their Value

December 4th, 2017 by

Communications executives have begun in earnest to make their way into boardrooms, C-suite meetings and the critical business conversations at their organizations. But the pace is not fast enough and the courage of their convictions not always on display. You could even say: “PR people need to get a spine.”

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What Do Two Pizzas, Blue Cars and a Dented Universe Have in Common? You Know If You’re an Innovator

October 30th, 2017 by

That idea you have, which everyone is calling crazy and couldn’t possibly work: well, it probably won’t work. But you should try it anyway. Such was the advice of Guy Kawasaki, one of a dozen powerhouse speakers at the Synergy Global Forum, a blockbuster event that inspired entrepreneurs and intrapreneurs to go big.

Does PR Have a Reputation Problem with the Media?

October 16th, 2017 by

When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz” by The New York Times, which also mentioned in the NY Times article that the social network hired three crisis… Continued

The post Does PR Have a Reputation Problem with the Media? appeared first on PR News Blog.

playing in sandbox

Is Integrated Communications the Holy Grail or Just Cheap Talk?

September 17th, 2017 by

Growing up, most of us were encouraged to play well in the sandbox, to share our toys and pay attention in class. Fast forward to now, and imagine your boss telling you to do the same. It would feel patronizing, right? Truth is, we could benefit from those childhood reminders. As the tools at our disposal work across multiple disciplines, it’s become more critical for brands to promote an omni-channel message that will resonate.

epic

The Epic List of PR’s Daily Challenges (And How to Overcome Them)

July 24th, 2017 by

After volunteering to write press release for my son’s rowing team, I began thinking of the difficult work that communicators like you do every day and the possible lack of appreciation for your trade. Hence, this epic list of daily obstacles faced by PR professionals. For communicators to gain more steam and prestige, it must chip away aggressively at these challenges.

money

Got an Extra $250k in Your PR Budget?

July 5th, 2017 by

We asked thousands of communicators via PR News’ social platforms what they would do if they had an extra $250,000 in their budget. The answers were telling: while “more staff and training” was the #1 answer again, a few other ideas took on some weight, influencer relations and video being two of them.

SSU 2017 image

Next Time You’re at an Industry Event, Apply These 5 Simple Rules

June 12th, 2017 by

As communicators, you know the importance of face-to-face encounters, having a meaningful conversation IRL (in real life). Whether you are attending an industry event to learn, to network or to market your brand, here are the 5 habits of highly effective event-goers.

thank_you_card

Infusing a Little Analog Into Your Digital Life

May 8th, 2017 by

When was the last time you hand-wrote a thank you card? When was the last time you took out that stack of business cards you collected at an event and called (actually, phoned) those new contacts? And admit that it took a lot for you to resist posting on Instagram that beautiful dessert set before you at last weekend’s dinner.