Stories by Diane Schwartz

Look around you (assuming you are in the office). Those employees who’ve been at your organization less than two years? About half of them will fail at their jobs. What’s more surprising is by “fail” I don’t mean they’ll leave or be let go….

Are you platform agnostic or platform committed? Perhaps you hadn’t asked yourself that question before, but I implore you and your team to really think about this as you race to capture audience engagement and action. NBC Universal’s Chief Dig…

You saw this blog post coming, right? As a communicator, you can’t ignore the major “event” that is “The Avengers” and will, if asked, find a newsworthy connection with your own product, company or, in my case, this blog. After all, &…

If you’ve never sat through a meeting and wondered what would happen if you said ______________ (fill in the blank), then you are truly not reaching your full potential. Surely you can’t always be 100% concentrating on the meeting discussion.  But…

At an industry conference last week, a well-respected communications exec was sharing with me that she is on a “listening campaign” this month and it has been quite fantastic the things she’s learning about her brand, customers and competitors. …

Depending on your passions and personality, buying a car is either like death and taxes or it’s like vacations and massages. It’s either unavoidable or a much-anticipated joy.  I tend to fall into the former category where I dread the activity of …

If 24 PR executives were sent every year to the Arena to battle it out, would you watch? Would you be one of the “tributes” or better yet (worse yet?), would you volunteer to be a tribute to save your colleague from near-imminent death? No need to …

Greg Smith, executive director at Goldman Sachs, resigned today and he wants the world to know that the environment at the Goliath investment firm is “now is as toxic and destructive as I have ever seen it.”  The New York Times today is ru…

It’s been noted that Monday through Friday is a typical work week in North America, with weekends freed up for everything but work. There are exceptions with the occasional business trip that bleeds into the weekend or a project that needs extra atte…

We are a divided nation, and I’m not referring to the upcoming presidential election or whether you’re a fan of Downton Abbey.  Rather, we are divided on the relevancy of our online persona.  If you are a hiring manager and a job candidat…