No doubt the pandemic has narrowed choices for brand communicators, especially those accustomed to decamping to Las Vegas every January for CES. With the task of creating and maintaining brand images, communicators will have to change their PR plans for all-digital events, such as CES. A CES veteran, communicator David Wolpert offers tips on how to do this successfully.
Stories by David Wolpert
How to Shift PR Plans to Succeed at Virtual Trade EventsAugust 2nd, 2020 by David Wolpert
A Look at PR/Communications in 2030 and How to Prepare for ItJanuary 17th, 2020 by David Wolpert
Plenty of PR pros have made predictions for the year ahead. We go farther. As we embark into a new decade of opportunities, what will PR look like in 2030? A trio of brave PR prognosticators looks 10 years hence. In spite of huge technological change, at least one PR pro sees relationships maintaining their importance in 2030.
How to Make Halloween Spooktacular for Your BrandOctober 7th, 2019 by David Wolpert
You think it’s too early to begin preparing for Halloween? What a ghostly thought. In fact, Halloween is a wonderful time to dig up some fun for your brand and its followers. Accordingly, here are three scary tips for injecting some excitement into your brand on October 31 that even the devil will find thrilling.
Surefire Networking Tips from Five Industry ExpertsApril 24th, 2019 by David Wolpert, LDWW Group
There are more anxiety-producing things than attending a networking event. Sometimes, though, it seems that list is short. On the other hand, networking works, according to five senior PR pros who shared their wisdom during a recent event in Dallas. Similar to most endeavors, it’s best to have a plan before you begin networking, the communicators said, and being yourself and following-up are musts.
Three Trends at CES for Communicators to PonderJanuary 11th, 2019 by David Wolpert
Google, Samsung and Apple grabbed most of the headlines at CES 2019, which closes later today in Las Vegas. For communicators, though, the annual tech fest centers on spotting trends and learning about cutting-edge messaging platforms. Bell’s social media manager David Wolpert reports on three trends he saw at CES that are relevant to communicators.
How Halloween can be Spooktacular for Your BrandOctober 7th, 2018 by David Wolpert, Bell
With Americans set to spend $9 billion on Halloween this year, it could be a good time for brands to bewitch their fan with creative and spooky communication, argues LDWW director David Wolpert. Don’t be a zombie, entice influencers to inject some life (or afterlife) into your brand’s message.
Three Ways to Use Instagram’s IGTV for Your Brand StrategyJune 29th, 2018 by David Wolpert, Bell
It’s the early days for Instagram’s IGTV, a mobile-first, YouTube-esq social experience that will facilitate longer, vertical videos. It also will let brands get closer to audiences and allow people to discover them. Bell’s social media manager David Wolpert offers three ways communicators can work with IGTV to tell their brand’s stories.
What Brand Communicators Could Learn at SXSWMarch 19th, 2018 by David Wolpert, Bell Helicopter
There’s much to see, hear and do during the 11-day marketing cavalcade known as South by Southwest (SXSW), which ended Saturday evening. Beyond the celebrities, glitz and music, what can a brand marketer take away from the multi-level experience? David Wolpert of Bell shares some of the trends and lessons he learned during his trip to Austin, Texas.
CES 2018: High-Tech Cars, Connectivity and Virtual Assistants AboundJanuary 12th, 2018 by David Wolpert, Bell Helicopter
It’s easy to get distracted by the flash if not the substance of the yearly consumer electronics show known as CES. This year’s edition was every bit as gaudy as those of past years, even without the lights on. The question, however, is what all the gadgets and promises of revolutionary capabilities mean for communicators? David Wolpert, social media manager at Bell Helicopter, offers some thoughts.