Stories by Brian Greene


6 Instagram Hashtag Recommendations for Brands

June 25th, 2015 by

While much has changed on Instagram since its launch in 2005, one thing that has remained constant is the platform’s use of hashtags—the all-important connectors that allow brands to tell their stories, associate themselves with trends and monitor campaigns.

How 5 Retail Brands Responded to #TakeItDown and Banned the Confederate Flag

June 24th, 2015 by

Merchandise displaying the Confederate battle flag is swiftly being prohibited from sale by major retailers in what has turned into a nationwide movement sparked by the killing of nine people at a historic black church in Charleston, S.C., last week.

Who Media Trained Brian Williams?

June 23rd, 2015 by

Brian Williams’ “apology” interview with Matt Lauer has been panned by most reviewers. If Williams’ goal was to prove that he is ready to be reinstated as the anchor on NBC Nightly News—now or in the future—he didn’t accomplish it.

Staying Ahead of the Communications Technology Tidal Wave

June 15th, 2015 by

Almost everyone has a phone in his/her pocket with more power than the computer we used to get to the moon in the ’60s. And consumers assume that next-generation technology will be twice as good. This is democratized technology at a global scale. How do communicators manage in this environment?

How Visual Storytelling Makes Emotional Connections [Infographic]

June 15th, 2015 by

Visual storytelling helps brands inspire and engage with their audiences better and faster than text-based messaging. The trajectory of social media has always been toward more visuals, and the platforms gaining the most popularity these days—Snapchat, Instagram and Periscope among them—are all based on sharing images and videos.

Instagram Lures Brands With New Desktop Site

June 12th, 2015 by

This week, Instagram started to roll out a revamped version of its desktop site, indicating that its mobile-first personality may be changing.

A Day in the Life of PR: 13 Quick Videos

June 10th, 2015 by

PR pros commonly say they love their jobs because no day is quite the same. A given day for a communications professional can include many different, exciting challenges—from handling media relations during a front-page crisis to implementing a new social media platform to coordinating the latest corporate sustainability initiative and everything in between.

5 PR Tips for B2B Media Relations

June 4th, 2015 by

B2B PR is a specialized field that perhaps lacks the level of advice and attention that B2C PR gets. Here are some tips to help you gain valuable coverage in the specialized world of trade press.

Caitlyn Jenner Breaks the Internet Using Old Media

June 2nd, 2015 by

Many have championed Caitlyn Jenner as a hero for the LGBT movement. But it’s her creative use of the media that should hold the attention of communications professionals.

How a PR Agency Tapped the Power of Puppies and Video

May 28th, 2015 by

Golin and Always on Communications helped generate brand awareness for PetSmart Charities, Inc. and its documentary, “The Journey Home: A Rescue Waggin’ Story,” which tells the story of the rescue of two homeless dogs.