Stories by Brett Bruen

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Should ‘Woke’ Companies Be Worried?

November 15th, 2022 by

What is the best response when your company is called out for being “woke”? American values. Avoid getting dragged into a culture-war conversation. 

The Most Critical Piece of Counter-Crisis Infrastructure

August 15th, 2022 by

Getting your company ready for crisis can seem overwhelming.  Where do you start?  What will really make an impact?  The short answer is simple: start with your story.

Reach Out Now to Unusual Sources of Help for a Crisis

May 17th, 2022 by

The friends and relationships needed during a PR crisis often are far different from the partnerships you focus on when operating at normal times. Often, the individuals and institutions that are best positioned to provide support when you have problems are quite different from those you and your company engage with on a day-to-day basis. The problem is most companies not only fail to build those bridges, but they also do not even know who these entities are or where to start.

You Need to Take a Risk Retreat

February 15th, 2022 by

One of the best ways to prepare for your company’s next crisis is to simply walk away and take a risk retreat.

Business Communicators Must Play a Role in Elections…Again

November 16th, 2021 by

There used to be a belief that businesses could, and indeed should, stay away from the campaign trail. Sure, they donate to candidates and often have lots of lobbyists. But, it was not seen as their role to try and support or strengthen the democratic process itself. That all changed in 2020.

Oxford, AstraZeneca Boost Transparency During COVID Crisis

October 19th, 2021 by

Exposing the emotional elements of a story during a PR crisis can be extraordinarily powerful. Unfortunately, it is too often deemed an unacceptable risk. Yet, the team at Oxford was able to employ storytelling effectively during these difficult days.

Have You Simulated Issues and Crises for 2022? Do It Now

September 20th, 2021 by

You thought the last few years were challenging for crisis communication? Sure, we had a global pandemic and massive political upheaval. Disinformation and truth distortions reached record levels. Don’t forget the unprecedented changes to our planet. But, you haven’t seen anything like what awaits us in 2022.

NAACP CCO, CMO Urges Authentic, Steady Progress on Racial Justice

August 17th, 2021 by

While companies may feel enormous pressure to issue a major diversity announcement, tectonic shifts rarely work, according to the NAACP’s Aba Blankson. Instead, she says, acknowledge what the company has, or, more importantly, has not done on racial justice previously.

Former Trump PR Pro Urges CEOs to Push Unity on Social Stands

July 20th, 2021 by

Crisis Insider contributor Brett Bruen talks with Alyssa Farah, former President Trump’s director of communication, about lessons learned from what were undoubtedly some of the most intense interactions any media relations team ever experienced. Several are relevant as companies prepare for, and respond to, today’s polarized political climate.

Find the Best Spokesperson

June 15th, 2021 by

During a crisis, let others speak on your behalf. It can be an awkward feeling when the harsh winds and torrential rains are battering your company’s reputation.  Yet, in many cases, others can do a far better job of explaining who you are and what really happened.