Goodwill Communications CEO Bill Goodwill provides four key elements for a successful radio public service announcement.
Stories by Bill Miltenberg
The man who was hired to lead BP’s communications efforts after the Gulf of Mexico oil spill is now helping a European banker lobby group repair the oily reputation of bankers.
Google shared statistics with the New York Times to prove that its social network is alive and well.
Case Study: Extensive Media Relations Effort Makes Wreath Campaign at Arlington National Cemetery a SuccessMarch 5th, 2012 by Bill Miltenberg
A series of targeted press releases and a direct mail piece helped drive top-tier media national coverage of Wreaths Across America’s campaign.
Conover Tuttle Pace SVP and partner Brian Heffron offers tips on how to keep feeding the media for sustained coverage.
With 3 million people having texted or tweeted their votes in to help decide the slam-dunk contest, the NBA must now focus on keeping and engaging its ever-expanding international social audience.
Case Study: Influencer Communications and Content Creation Make Pinehurst No. 2’s Restoration Campaign a Hole-in-OneFebruary 27th, 2012 by Bill Miltenberg
Pinehurst Resort’s No. 2 golf course went through much-needed physical and PR makeovers, resulting in a bunker full of media coverage and an uptick in resort bookings.
Brands like JCPenney and Hyundai are taking to social media to spread the word about their ads for the Oscars telecast, and will be engaging during the awards ceremony as well.