From a PR standpoint, is a thorough apology from Lance Armstrong with Oprah enough to sway the public and help rehabilitate his reputation?
Stories by Bill Miltenberg
How to Handle Social Squatters
January 9th, 2013 by Bill MiltenbergIs someone jumping your social media brand claim? Do what Ski The East did, and get your claim back.
The Super Bowl: Ultimate Proving Grounds for Integrated Marcomm Campaigns
January 7th, 2013 by Bill MiltenbergWhen the Super Bowl kicks off on February 3, it likely won’t be the first time you’ve seen elements of the commercials, as brands now try to preview and extend the ads via PR and marketing efforts.
PR Exec Considered One of the Most Stressful (Yet Rewarding) Jobs
January 4th, 2013 by Bill MiltenbergThe 2013 list of the most stressful jobs is out, and PR came in at No. 5, up from No. 7 in 2012.
The 2012 PR Yearbook [Infographic]
January 3rd, 2013 by Bill MiltenbergVersion 2.0 Communication provides a snapshot of the last 12 months, including the biggest news events and the newsmakers behind them.
From Hotel Gansevoort to GE, 5 Instagram Tips From Range of PR Pros
January 2nd, 2013 by Bill MiltenbergIf you can answer the following four questions about whether Instagram is a good fit for your brand, then these five different PR pros can help you with your photo efforts.
10 Tips for Working With Celebrity Spokespeople
December 24th, 2012 by Bill MiltenbergJockey’s Mo Moorman, who works with brand spokesperson Tim Tebow, provides insight on how to best manage the celebrity-media relationship.
Content’s the Cure in Times of Crisis for Adventure Travel Company
December 21st, 2012 by Bill MiltenbergIntrepid Travel’s global PR manager Eliza Anderson shares her company’s content strategy.
7 Tips for Pitching Hyperlocal Media
December 20th, 2012 by Bill MiltenbergConnect your brand with local communities by arming hyperlocal media editors with ready-to-publish content.
Vague Terms of Service Puts Instagram on Defensive
December 19th, 2012 by Bill MiltenbergAfter Instagram’s users reacted negatively to the app’s new terms of service, co-founder Kevin Systrom attempted to clear up confusion and quell fears.