In seriously botching a civic engagement campaign for the city of Hamilton, Dialogue Parners learned some valuable lessons.
Stories by Bill Miltenberg
Case Study: Clorox and Ketchum Clean Up With Crowdsourced and Influencer-Driven Content—Resulting in E-Book Bestseller
January 14th, 2013 by Bill MiltenbergHow does a brand connect with first-time moms? If you’re Clorox, you tap social media to collect thousands of time-saving tips.
[Infographic] Social Media Remains a Corporate Blind Spot for Executives
January 11th, 2013 by Bill MiltenbergMore than a third of executives surveyed in Zeno Group’s Digital Readiness Survey said their CEO cares little about the company’s reputation in social media.
Poll: Armstrong & Oprah
January 10th, 2013 by Bill MiltenbergFrom a PR standpoint, is a thorough apology from Lance Armstrong with Oprah enough to sway the public and help rehabilitate his reputation?
How to Handle Social Squatters
January 9th, 2013 by Bill MiltenbergIs someone jumping your social media brand claim? Do what Ski The East did, and get your claim back.
The Super Bowl: Ultimate Proving Grounds for Integrated Marcomm Campaigns
January 7th, 2013 by Bill MiltenbergWhen the Super Bowl kicks off on February 3, it likely won’t be the first time you’ve seen elements of the commercials, as brands now try to preview and extend the ads via PR and marketing efforts.
PR Exec Considered One of the Most Stressful (Yet Rewarding) Jobs
January 4th, 2013 by Bill MiltenbergThe 2013 list of the most stressful jobs is out, and PR came in at No. 5, up from No. 7 in 2012.
The 2012 PR Yearbook [Infographic]
January 3rd, 2013 by Bill MiltenbergVersion 2.0 Communication provides a snapshot of the last 12 months, including the biggest news events and the newsmakers behind them.
From Hotel Gansevoort to GE, 5 Instagram Tips From Range of PR Pros
January 2nd, 2013 by Bill MiltenbergIf you can answer the following four questions about whether Instagram is a good fit for your brand, then these five different PR pros can help you with your photo efforts.
10 Tips for Working With Celebrity Spokespeople
December 24th, 2012 by Bill MiltenbergJockey’s Mo Moorman, who works with brand spokesperson Tim Tebow, provides insight on how to best manage the celebrity-media relationship.