In seriously botching a civic engagement campaign for the city of Hamilton, Dialogue Parners learned some valuable lessons.
Stories by Bill Miltenberg
Case Study: Clorox and Ketchum Clean Up With Crowdsourced and Influencer-Driven Content—Resulting in E-Book BestsellerJanuary 14th, 2013 by Bill Miltenberg
How does a brand connect with first-time moms? If you’re Clorox, you tap social media to collect thousands of time-saving tips.
[Infographic] Social Media Remains a Corporate Blind Spot for ExecutivesJanuary 11th, 2013 by Bill Miltenberg
More than a third of executives surveyed in Zeno Group’s Digital Readiness Survey said their CEO cares little about the company’s reputation in social media.
Poll: Armstrong & OprahJanuary 10th, 2013 by Bill Miltenberg
From a PR standpoint, is a thorough apology from Lance Armstrong with Oprah enough to sway the public and help rehabilitate his reputation?
How to Handle Social SquattersJanuary 9th, 2013 by Bill Miltenberg
Is someone jumping your social media brand claim? Do what Ski The East did, and get your claim back.
The Super Bowl: Ultimate Proving Grounds for Integrated Marcomm CampaignsJanuary 7th, 2013 by Bill Miltenberg
When the Super Bowl kicks off on February 3, it likely won’t be the first time you’ve seen elements of the commercials, as brands now try to preview and extend the ads via PR and marketing efforts.
PR Exec Considered One of the Most Stressful (Yet Rewarding) JobsJanuary 4th, 2013 by Bill Miltenberg
The 2013 list of the most stressful jobs is out, and PR came in at No. 5, up from No. 7 in 2012.
The 2012 PR Yearbook [Infographic]January 3rd, 2013 by Bill Miltenberg
Version 2.0 Communication provides a snapshot of the last 12 months, including the biggest news events and the newsmakers behind them.
From Hotel Gansevoort to GE, 5 Instagram Tips From Range of PR ProsJanuary 2nd, 2013 by Bill Miltenberg
If you can answer the following four questions about whether Instagram is a good fit for your brand, then these five different PR pros can help you with your photo efforts.
10 Tips for Working With Celebrity SpokespeopleDecember 24th, 2012 by Bill Miltenberg
Jockey’s Mo Moorman, who works with brand spokesperson Tim Tebow, provides insight on how to best manage the celebrity-media relationship.