Stories by Arthur Solomon

image_pdfimage_print

Six PR Lessons From the Presidential Election That Apply to All Practitioners

November 14th, 2024 by

There are several important lessons from the 2024 Presidential Election that PR people can apply to non-political accounts, from dealing with media to performing research to preparing client talking points.

Closeup image of PR manager answering sending a pitch via emails to media

The Case for Longer Pitches

September 18th, 2024 by

Keeping the pitch short means PR people will come up short. Here’s some ways a longer pitch can attract the attention of even the busiest journalists.

Gaining Positive Media Coverage For A Mega Sporting Event: Olympics Versus U.S.-Based Sports

August 22nd, 2024 by

PR practitioners representing sponsors of high-visibility events like the Super Bowl and World Series face the same problem as those who work on Olympic accounts, in that “official sponsor” brands expect their PR reps to promote their multi-million dollar sponsorships. Here are tips for landing positive media coverage from both.

Lessons From the Political Campaign Trail for All PR Pros

August 1st, 2024 by

Most PR practitioners will never work on political campaigns, but they can still extract valuable lessons from following political happenings to be used in corporate, brand and PR crises beyond the political realm.

Hyperbole Hurts Olympic Promotions: Pitch News or Feature Stories for Best Success

June 24th, 2024 by

With the Paris summer Olympics fast approaching (July 26-August 11), journalists will soon be bombarded with pitches by PR practitioners on behalf of the brands they represent. But be wary of crafting a pitch or press release full of hyperbole. Instead, consider the following pitch tactics.

PR Strategies for Olympics Sponsors Battling Negative Media Coverage

May 8th, 2024 by

There are many lessons that brand sponsors of this year’s Summer Olympics should have learned from the previous Games. And just because it’s a celebrated global event, brands should not let their guard down in regards to reputation and bad press.

When Crafting a New PR Business Presentation, Lead With Storyline

May 2nd, 2024 by

When crafting a public relations program, much time can be spent debating which up-front information—how to structure the strategies, objectives and tactics—to include in the presentation, at the expense of developing ideas that work for both the client and the media.

Fresh Ideas to Gain Earned Publicity For Super Bowl Tie-ins

January 9th, 2024 by

Because of the major media’s increasingly negative reporting about sports and athletes, our author writes, there is evidence that PR practitioners should throw out the old sports marketing publicity playbooks and provide fresh ideas for clients.

PR Lessons Learned From Four Tentpole Sporting Events, Past and Present

December 18th, 2023 by

As we approach the PR barrage of promotions for the 2024 Paris Summer Olympics, here are a few lessons from past and present major sporting events that apply to all PR accounts.

When Not to Pitch a Story

November 29th, 2023 by

Because of reduced news staffs and the increasing number of pubic relations people, it’s difficult enough to get your pitch read even in slow news times. But sending a pitch during a major breaking news story is certain to have it ignored.