Stories by Arthur Solomon


Fresh Ideas to Gain Earned Publicity For Super Bowl Tie-ins

January 9th, 2024 by

Because of the major media’s increasingly negative reporting about sports and athletes, our author writes, there is evidence that PR practitioners should throw out the old sports marketing publicity playbooks and provide fresh ideas for clients.

PR Lessons Learned From Four Tentpole Sporting Events, Past and Present

December 18th, 2023 by

As we approach the PR barrage of promotions for the 2024 Paris Summer Olympics, here are a few lessons from past and present major sporting events that apply to all PR accounts.

When Not to Pitch a Story

November 29th, 2023 by

Because of reduced news staffs and the increasing number of pubic relations people, it’s difficult enough to get your pitch read even in slow news times. But sending a pitch during a major breaking news story is certain to have it ignored.

Hand holding a microphone conducting a business interview or press conference

How To Protect Your Client From Headline-Seeking Reporters

October 10th, 2023 by

Consider these lessons learned when preparing your client for an interview with reporters.

the friday news dump

PR People: Think Like A Reporter for Ideation, But Avoid Constant Newsjacking

August 9th, 2023 by

PR people should develop original ideas that are not client-centric, but are equally appealing to both the client and the media.

lessons learned

Lessons for PR Pros from the Trump Criminal Indictment

July 3rd, 2023 by

As the coverage of the 49-page indictment of the former twice-impeached President Donald Trump continues, there certainly will be numerous additional PR lessons. But for the time being, there are several lessons from the current coverage that PR practitioners should remember.

Flat style idea brainstorming creative team concept web infographics vector illustration. Creative people collection. Group of casual young male female working table icon connections.

How To Shine At Brainstorming Sessions

June 20th, 2023 by

Our author shares tips he’s discovered over the years that can make you shine at your next brainstorm session.

Interview with a famous person. Television or internet broadcast where a journalist talks to a celebrity. Vector illustration in flat style

What You Didn’t Learn in Class: How to Prep Clients For an Interview

May 2nd, 2023 by

Public relations agencies have many tools to prepare a client for an interview. But perhaps the most important one is not in any text book or training manual, that is, “common sense.”

Platform for interview or public announcement vector concept

Lessons On How Not to Act During A Press Conference

April 12th, 2023 by

Our author shares many “do not copy” lessons for teaching clients how to act during press conferences.

Crisis Management business concept as a tightrope walker walking out of a confused tangled chaos of wires breaking free to a clear path of risk opportunity as a metaphor for managing organizations.

How to Level with Clients in Crisis

March 13th, 2023 by

Our author points to some traditional crisis response tactics that he believes no longer work, and provides alternative advice for clients in crisis.