Stories by Arthur Solomon


Hyperbole Hurts Olympic Promotions: Pitch News or Feature Stories for Best Success

June 24th, 2024 by

With the Paris summer Olympics fast approaching (July 26-August 11), journalists will soon be bombarded with pitches by PR practitioners on behalf of the brands they represent. But be wary of crafting a pitch or press release full of hyperbole. Instead, consider the following pitch tactics.

PR Strategies for Olympics Sponsors Battling Negative Media Coverage

May 8th, 2024 by

There are many lessons that brand sponsors of this year’s Summer Olympics should have learned from the previous Games. And just because it’s a celebrated global event, brands should not let their guard down in regards to reputation and bad press.

When Crafting a New PR Business Presentation, Lead With Storyline

May 2nd, 2024 by

When crafting a public relations program, much time can be spent debating which up-front information—how to structure the strategies, objectives and tactics—to include in the presentation, at the expense of developing ideas that work for both the client and the media.

Fresh Ideas to Gain Earned Publicity For Super Bowl Tie-ins

January 9th, 2024 by

Because of the major media’s increasingly negative reporting about sports and athletes, our author writes, there is evidence that PR practitioners should throw out the old sports marketing publicity playbooks and provide fresh ideas for clients.

PR Lessons Learned From Four Tentpole Sporting Events, Past and Present

December 18th, 2023 by

As we approach the PR barrage of promotions for the 2024 Paris Summer Olympics, here are a few lessons from past and present major sporting events that apply to all PR accounts.

When Not to Pitch a Story

November 29th, 2023 by

Because of reduced news staffs and the increasing number of pubic relations people, it’s difficult enough to get your pitch read even in slow news times. But sending a pitch during a major breaking news story is certain to have it ignored.

Hand holding a microphone conducting a business interview or press conference

How To Protect Your Client From Headline-Seeking Reporters

October 10th, 2023 by

Consider these lessons learned when preparing your client for an interview with reporters.

the friday news dump

PR People: Think Like A Reporter for Ideation, But Avoid Constant Newsjacking

August 9th, 2023 by

PR people should develop original ideas that are not client-centric, but are equally appealing to both the client and the media.

lessons learned

Lessons for PR Pros from the Trump Criminal Indictment

July 3rd, 2023 by

As the coverage of the 49-page indictment of the former twice-impeached President Donald Trump continues, there certainly will be numerous additional PR lessons. But for the time being, there are several lessons from the current coverage that PR practitioners should remember.

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How To Shine At Brainstorming Sessions

June 20th, 2023 by

Our author shares tips he’s discovered over the years that can make you shine at your next brainstorm session.