Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.
Stories by Andrew Hindes
PR With Benefits: What ‘Mad Men’ Can Teach Us About Writing Press Releases
April 3rd, 2012 by Andrew HindesStating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.
How to Write for Journalists and Make Their Lives Easier
February 22nd, 2012 by Andrew HindesThe social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier.
How to Write for Journalists and Make Their Lives Easier
February 22nd, 2012 by Andrew HindesThe social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier.
How to Write for Journalists and Make Their Jobs Easier
January 23rd, 2012 by Andrew HindesAccording to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier.
How to Write for Journalists and Make Their Jobs Easier
January 23rd, 2012 by Andrew HindesAccording to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier.
7 Tips for Writing Headlines That Pop in a Journalist’s Inbox
March 13th, 2012 by Andrew HindesDon’t be obscure or too clever with your headlines and subject lines, says The In-House Writer’s Andrew Hindes.
5 Steps to the Perfect PR Pitch for Small Businesses
February 21st, 2012 by Andrew HindesThe In-House Writer president Andrew Hindes provides five key steps for a small business to pitch the media and make the effort worth everyone’s time.