One true way to get PR for clients is the media tour. It has changed over the years but remains a good way to get attention for clients.
Stories by Andrew Blum
PR Insider: Media Training – What You Need to Know and When
July 28th, 2014 by Andrew BlumSome people are naturals with the media; others are horrible. But everyone should have some level of media training before talking to a reporter or going on social media.
PR Insider: The Potential Pitfalls of TV Placements
June 16th, 2014 by Andrew BlumLanding a TV placement for your client is just the beginning. There are a number of questions to be answered and issues to address in order to get the best results.
PR Insider: How to Handle the Hometown Paper – Your Ally and Your Enemy
May 15th, 2014 by Andrew BlumA PR person can come to rely on the local paper as a slam dunk. The downside is when they break a scandal or get onto a national crisis involving your brand.