Want to open your own PR shop after working for an agency? There’s a lot to think about and plan in the process.
Stories by Andrew Blum
Many newspaper newsrooms these days still have a beat system, but there are also web sites, video and a constantly changing media landscape to contend with.
When you or your client is hit with a crisis, perhaps the most important thing you can do is keep your message focused.
Even in today’s digital age and with social media on everyone’s minds, there are still tried and true uses for print media.
Figuring out how to best handle a PR crisis depends in part on whether your client is a public company, private company or non-public organization like an NGO.