Michael GrantDirector, Marketing & Communications, Canadian Society for MedicalLaboratory Science
It’s rarely easy to get your message heard. Imagine communicating about something most people don’t know exists. That’s the setup for this case study.
The Issue - Laboratory workers are the unseen people of healthcare. “The public has no idea what we do,” says Michael Grant, director, marketing & communications, at the Canadian Society for Medical Laboratory Science (CSMLS). “When you look at healthcare you see doctors and nurses and you assume everyone is one of those two things,” he adds. “Our [members] contribute to healthcare, but they do it behind closed doors. As a patient you’re really unlikely to see a lab professional.” You don’t need to be a communications professional to know that out-of-sight often is out-of-mind.
“We’re always surveying our members and we found this lack of awareness was negatively impacting their working conditions.” Comments in surveys suggested low morale and feelings of patients not appreciating their work. For example, labs get blamed for delays but never credit for their work.
Subscribe to PRNEWS for unlimited access to all digital intelligence, exclusive reports and more. Learn More.
Access to all Crisis Insider articles, monthly reports and valuable blueprints for crisis management.
Per Month Lowest Price
Unlimited access to all Premium and Crisis Insider articles and monthly reports.
First Year Offer
Already a subscriber?