Alexandra’s expertise is deeply rooted in social media, as it relates to conceiving and executing social strategies that focus on audience engagement and acquisition/growth, while leveraging the latest trends and research to map out client goals.
Alexandra works closely with her clients to develop, plan, and execute successful social media programs that are integrated with marketing, public relations, and sales objectives. While she enjoys all elements of social strategy, Alexandra's particular passion and strength is in community development through strong social content strategy. Her approach is organic and tailored, with experience spanning the publishing, travel, healthcare, hospitality, food and beverage, and tech spaces.
In addition to account management responsibilities, education plays a big role in her day-to-day. Alexandra is an active participant in the Finn Partners mentor program, where she mentors three junior staff members. She is also active in her agency's social media marketing efforts, as well as in educating staff on social media best practices.
Alexandra has guest lectured on social media in public relations for a New York University master's-level course, and has presented on social media in publishing for the Publishers' Publicity Association.