Outside-the-Vault Thinking: Capital One Engages Customers by Talking About Purposeful Travel

[Editor’s Note:We enjoy hearing about innovative ways of communicating. In our November 2018 edition we featured a case study about a law firm, Kelley Kronenberg, whose award-winning recruiting videos featured casually dressed attorneys speaking about love and other non-lawyerly subjects. Along these lines is this month’s case study where a major bank, Capital One, attempts to communicate with customers about their passion for travel.

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