Archive: December 2014

Avoiding the PR Trap

December 15th, 2014 by

Doug Spong talks about what it takes to become a PR leader and the key lessons he imparts on his PR team.

Integrity Critical in Owned Media Era

December 15th, 2014 by

While many brands have invested heavily in owned-media, it’s not all rainbows and unicorns for PR teams looking to own the mantle of official corporate storytellers.

Media Matters

December 15th, 2014 by

Amid the plethora of online media channels, the primary role of PR pros remains the ability to reach reporters and convince them that a story has value for their audiences.

Infographic: Anatomy of a Perfect Website Template

December 12th, 2014 by

In the spirit of learning about how to design an engaging website, here is a fascinating infographic on the anatomy of the perfect website template.

Sony Hack: Racially Insensitive Emails About Obama Prompt Weak Apologies

December 12th, 2014 by

The fallout from the Sony Pictures hack continued on Thursday, as disconcerting and racially insensitive emails between film producer Scott Rudin and Sony’s co-chairwoman, Amy Pascal, were posted by hackers and reported by news sites around the world.

4 Ways to Improve CEO Engagement on Social

December 12th, 2014 by

There are a number of benefits to having your brand’s leaders on social media. Here are some tips on how to do it right.

Instagram Hits 300 Million Monthly Users, Surpasses Twitter

December 11th, 2014 by

Instagram is a simple, easy-to-use way to reach an interested audience. For those PR pros who are still weary about joining Instagram—that is, if there are any of you left out there—here are 5 reasons to get your brand or organization on the platform.

6 Steps to Tie Social Media to Business Outcomes

December 10th, 2014 by

Senior leaders and clients want to see a return on their public relations investments. This is particularly true with their social media spending, as its remains difficult to quantify exactly how an engaging social presence benefits the bottom line.

Infographic: How Your Holiday Shopping Habits Show Your Age

December 10th, 2014 by

Although millennials, generation Xers and baby boomers now work together in the same offices, each group retains distinct traits and behaviors. This infographic details how, when and where each generation shops for the holidays—and how each feels about it.

‘YouTube Rewind’ Spotlights Viral Hits. Does Your Video Measure Up?

December 10th, 2014 by

You may get some inspiration from YouTube Rewind: Turn Down for 2014, a video mashup featuring some of the most popular trends of the year.