Advocacy Campaign
and Lobbying Efforts

Winner: Weber Shandwick on behalf of
the National Women's Law Center - This is Personal

Honorable Mentions:

• Airlines for America - Don't Ground America
• Consumer Electronics Association - I Am Innovation
• Funeral Service Association of Canada - A Victory for Veterans: A Twelve Month Campaign with 100% Results
• Proof Integrated Communications - Moving America Out of the Red: Fix the Debt's Campaign to Build a Groundswell of Support for Reducing the National Debt
• The Partnership at Drugfree.org - Stop Urban Outfitters from Promoting Rx Drug Abuse

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Annual Publication
or Brochure

Winner: Consumer Electronics Association
- CEA 2013 Sustainability Report

Honorable Mentions:

• APCO Worldwide and Yunus Social Business
• 2012 ASCD Annual Report
• 2013 CropLife America Annual Report
• 2012 PATH Annual Report – Innovation in motion
• Silicon Valley Community Foundation  - Investing in the Common Good, Financial Report 2012
• Sutter Health 2012 Online Annual Report

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Branding/Re-Branding

Winner: Health Partners Plans -
Doing It Right

Honorable Mentions:

• LeadingThinkers/BFM Creative on behalf of Texas Torah Institute's 10th Anniversary Fundraising Video
• Neathawk Dubuque & Packett  - It's the Time of Our Lives Rebranding Mountain Lake Lodge
• Three Square Food Bank's Bag Childhood Hunger Campaign

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Corporate/ Nonprofit
Partnership/s

Winner: Charles Schwab Foundation
and Boys & Girls Clubs of America - Money Matters Music Mogul

Honorable Mentions:

• Healthy Weight Commitment Foundation and Discovery Education's Together Counts Program
• Henson Consulting - PHILADELPHIA “Share Our Story, Share Our Strength”
• Honeywell Hometown Solutions - Honeywell Educators @ Space Academy by HHS and USSRC
• The Power of Us: Porter Novelli and Junior Achievement of Georgia Unite for Common Goal
• Volunteers of America - The Home Depot Foundation Partnership

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Crisis Management

Winner: Airlines for America - Don't Ground America

Honorable Mentions:

• NYU Langone Medical Center Responds to Unprecedented Natural Disaster in NYC
• World Vision – Superstorm Sandy

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Digital & Social
Media Excellence

Winner: Alembic Health Communications –
Taking Flight on Twitter to Increase Meningitis
Awareness & Engage Stakeholders in Prevention

Honorable Mentions:

• CropLife America – @CropLifeAmerica
• Longwood Gardens – Go Beyond the Garden Gates
• Lymphoma Research Foundation – Blood Cancer Awareness Month Media Campaign
• Neathawk Dubuque & Packett – It's the Time of Our Lives Rebranding Mountain Lake Lodge

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Employee / Internal
Communications

Winner: Allstate Insurance Company -
2013 Allstate Giving Campaign - What do you heart?

Honorable Mentions:

• Kaiser Permanente - Living Our Brand
• U.S. Postal Service - Superstorm Sandy: How Postal Employees Restored Sense of Normalcy

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Event PR

Winner: U.S. Holocaust Memorial Museum
20th Anniversary National Tour & Tribute

Honorable Mentions:

• Nasher Sculpter Center - Nasher Xchange
• NYU Langone Medical Center Celebrates Hurricane Babies First Birthday
• Pollock Communications - ASH and Hypertension Research Awareness Campaign
• SelectHealth - Select 25
• St Vincent de Paul Society - Vinnie's CEO Sleepout
• U.S. Small Business Administration - 50th Anniversary, National Small Business Week 2013
• Volunteers of America - After the Uniform “Facing the Invisible Wounds of War”
• Weber Shandwick on behalf of ExxonMobil - Mickelson ExxonMobil Teachers Academy

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External Publication
or Report (online or print)

Winner: American Cleaning Institute 2013 Sustainability Report

Honorable Mentions:

• Office Depot Foundation – "Connecting the Dots..." The 2012 Office Depot Foundation Report to the Community
• Prospectors & Developers Association of Canada’s Core Magazine
• The American Association for Cancer Research - Cancer Today
• United Way Toronto – It's More than Poverty: Employment Precarity and Household Well-Being

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Fundraising

Winner: SparkFarm and Communities Foundation
of Texas – North Texas Giving Day
Raises $25.2 Million in 17 Hours

Honorable Mentions:

• AARP Foundation - "Ride with Jeff Gordon"

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Green PR/Marketing

Winner: Consumer Electronics Association –
GreenerGadgets.org

Honorable Mentions:

• American Cleaning Institute 2013 Sustainability Report

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Marketing

Winner: Asian Art Museum - Operation: Lost Warrior

Honorable Mentions:

• American Society for Aesthetic Plastic Surgery - Knowledge is a Beautiful Thing
• Center for Audit Quality – CAQ Main Street Investor Survey
• Fahlgren Mortine and Donate Life Ohio and the Ohio Department of Health’s Second Chance Trust Fund - Many Faces and Many Myths of Organ Donation
• Silicon Valley Community Foundation – "Vision" advertising campaign
• U.S. Holocaust Memorial Museum 20th Anniversary National Tour & Tribute

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Media Relations

Co–Winner: The Heart Rhythm Society
and BRG COMMUNICATIONS - Arrest the Risk:
Raising Awareness of Sudden Cardiac Arrest
in African Americans

Co–Winner: NYU Langone Medical Center Responds to
Unprecedented Natural Disaster in NYC

Honorable Mentions:

• Coyne Public Relations - Breastcancer.org: Stepping Up and Stepping Out
• Global Strategy Group - Scouts for Equality: The Campaign to End Discrimination Against Gay Scouts
• Nasher Sculpter Center - Nasher Xchange
• PadillaCRT and the American Physical Therapy Association - Top 10 Fittest Baby Boomer Cities
• Pollock Communications - ASH and Hypertension Research Awareness Campaign
• Scott Circle Communications - 2013 Castleton Festival Media Campaign

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Nonprofit Team of the Year

Winner: NYU Langone Medical Center

Honorable Mentions:

• Consumer Electronics Association
• CropLife America
• National Industries for the Blind

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PR on a Shoestring Budget

Winner: Weber Shandwick on behalf of Reboot –
Taking a Tech Detox: National Day of Unplugging

Honorable Mentions:

• Canadian Dental Hygienists Association and Impact Public Affairs - Sports Mouthguards: Putting More Bite into Injury Prevention
• Global Strategy Group - Scouts for Equality: The Campaign to End Discrimination Against Gay Scouts
• Pollock Communications - ASH and Hypertension Research Awareness Campaign
• Uniomedia Communications - Szuno - Our Dreams: A Support Campaign for the Development of Mostly Roma Kids and Their Families in East Hungary
• Webster University - In the Heart of Football Country, a Different Kind of Champion

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Public Affairs /
Issues Management

Winner: SKDKnickerbocker –
The Opportunity for Historic Change: Respect for
Marriage Coalition and Building National Support
for Marriage Equality

Honorable Mentions:

• Global Strategy Group - Connecticut Community Providers Association: Save Our Safety Net Campaign
• Proof Integrated Communications - Moving America Out of the Red: Fix the Debt's Campaign to Build a Groundswell of Support for Reducing the National Debt

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Public Service

Winner: Schmidt Public Affairs/DaVita –
Alonzo Mourning & George Lopez Team Up
for Kidney Disease Awareness

Honorable Mentions:

• National Association of Broadcasters - OK2TALK: Giving Youth a Voice to Discuss Mental Health
• Ogilvy Public Relations - CDC's Screen for Life: National Colorectal Cancer Action Campaign

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Social Responsibility

Winner: Office Depot Foundation –
"Be The Difference. Speak Up Against Bullying" Program

Honorable Mentions:

• The Allstate Foundation and Zeno Group - The Allstate Foundation Purple Purse
• Artemis Medical Society – We Are Doc McStuffins Campaign
• Luquire George Andrews – Goodstock: 24 Hours of Great Work for Good Causes
• PACO – Cross Cultural marketing – Héroes y Heroínas por la Esperanza, Gift of Hope
• SelectHealth – Select 25 Nonprofit Awards
• SKDKnickerbocker – The Opportunity for Historic Change: Respect for Marriage Coalition and Building National Support for Marriage Equality
• Wagons Ho Ho Ho

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Video and/or Podcast Program

Winner: National Association of Broadcasters –
OK2TALK: Giving Youth a Voice to Discuss Mental Health

Honorable Mentions:

• LeadingThinkers/BFM Creative on behalf of Texas Torah Institute's 10th Anniversary Fundraising Video
• APCO Worldwide - Yunus Social Business
• NYU Langone Medical Center - Powered by Our People

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Website

Winner: American Society for Aesthetic Plastic Surgery – Knowledge is a Beautiful Thing
Co-Winner: Peter Mayer - Go NOLA

Honorable Mentions:

• 2013 CropLife America Annual Report Microsite
• JPA Health Communications - Rebuilding Melanoma.org
• Longwood Gardens

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