PR News celebrated the winners and honorable mentions of the 2014 Nonprofit PR Awards at the National Press Club in Washington, D.C. on Feb. 26, 2014. The event recognizes the top nonprofit PR campaigns of the year, the smartest communications initiatives and the people behind them.
2014 Nonprofit PR Awards –
Winners and Honorable Mentions
Advocacy Campaign
and Lobbying Efforts
Winner: Weber Shandwick on behalf of
the National Women's Law Center - This is Personal
Honorable Mentions:
- Airlines for America - Don't Ground America
- Consumer Electronics Association - I Am Innovation
- Funeral Service Association of Canada - A Victory for Veterans: A Twelve Month Campaign with 100% Results
- Proof Integrated Communications - Moving America Out of the Red: Fix the Debt's Campaign to Build a Groundswell of Support for Reducing the National Debt
- The Partnership at Drugfree.org - Stop Urban Outfitters from Promoting Rx Drug Abuse
Annual Publication
or Brochure
Winner: Consumer Electronics Association
- CEA 2013 Sustainability Report
Honorable Mentions:
- APCO Worldwide and Yunus Social Business
- 2012 ASCD Annual Report
- 2013 CropLife America Annual Report
- 2012 PATH Annual Report – Innovation in motion
- Silicon Valley Community Foundation - Investing in the Common Good, Financial Report 2012
- Sutter Health 2012 Online Annual Report
Branding/Re-Branding
Winner: Health Partners Plans -
Doing It Right
Honorable Mentions:
- LeadingThinkers/BFM Creative on behalf of Texas Torah Institute's 10th Anniversary Fundraising Video
- Neathawk Dubuque & Packett - It's the Time of Our Lives Rebranding Mountain Lake Lodge
- Three Square Food Bank's Bag Childhood Hunger Campaign
Corporate/ Nonprofit
Partnership/s
Winner: Charles Schwab Foundation
and Boys & Girls Clubs of America - Money Matters Music Mogul
Honorable Mentions:
- Healthy Weight Commitment Foundation and Discovery Education's Together Counts Program
- Henson Consulting - PHILADELPHIA “Share Our Story, Share Our Strength”
- Honeywell Hometown Solutions - Honeywell Educators @ Space Academy by HHS and USSRC
- The Power of Us: Porter Novelli and Junior Achievement of Georgia Unite for Common Goal
- Volunteers of America - The Home Depot Foundation Partnership
Crisis Management
Winner: Airlines for America - Don't Ground America
Honorable Mentions:
- NYU Langone Medical Center Responds to Unprecedented Natural Disaster in NYC
- World Vision – Superstorm Sandy
Digital & Social
Media Excellence
Winner: Alembic Health Communications –
Taking Flight on Twitter to Increase Meningitis
Awareness & Engage Stakeholders in Prevention
Honorable Mentions:
- CropLife America – @CropLifeAmerica
- Longwood Gardens – Go Beyond the Garden Gates
- Lymphoma Research Foundation – Blood Cancer Awareness Month Media Campaign
- Neathawk Dubuque & Packett – It's the Time of Our Lives Rebranding Mountain Lake Lodge
Employee / Internal
Communications
Winner: Allstate Insurance Company -
2013 Allstate Giving Campaign - What do you heart?
Honorable Mentions:
- Kaiser Permanente - Living Our Brand
- U.S. Postal Service - Superstorm Sandy: How Postal Employees Restored Sense of Normalcy
Event PR
Winner: U.S. Holocaust Memorial Museum
20th Anniversary National Tour & Tribute
Honorable Mentions:
- Nasher Sculpter Center - Nasher Xchange
- NYU Langone Medical Center Celebrates Hurricane Babies First Birthday
- Pollock Communications - ASH and Hypertension Research Awareness Campaign
- SelectHealth - Select 25
- St Vincent de Paul Society - Vinnie's CEO Sleepout
- U.S. Small Business Administration - 50th Anniversary, National Small Business Week 2013
- Volunteers of America - After the Uniform “Facing the Invisible Wounds of War”
- Weber Shandwick on behalf of ExxonMobil - Mickelson ExxonMobil Teachers Academy
External Publication
or Report (online or print)
Winner: American Cleaning Institute 2013 Sustainability Report
Honorable Mentions:
- Office Depot Foundation – "Connecting the Dots..." The 2012 Office Depot Foundation Report to the Community
- Prospectors & Developers Association of Canada’s Core Magazine
- The American Association for Cancer Research - Cancer Today
- United Way Toronto – It's More than Poverty: Employment Precarity and Household Well-Being
Fundraising
Winner: SparkFarm and Communities Foundation
of Texas – North Texas Giving Day
Raises $25.2 Million in 17 Hours
Honorable Mentions:
- AARP Foundation - "Ride with Jeff Gordon"
Green PR/Marketing
Winner: Consumer Electronics Association –
GreenerGadgets.org
Honorable Mentions:
- American Cleaning Institute 2013 Sustainability Report
Marketing
Winner: Asian Art Museum - Operation: Lost Warrior
Honorable Mentions:
- American Society for Aesthetic Plastic Surgery - Knowledge is a Beautiful Thing
- Center for Audit Quality – CAQ Main Street Investor Survey
- Fahlgren Mortine and Donate Life Ohio and the Ohio Department of Health’s Second Chance Trust Fund - Many Faces and Many Myths of Organ Donation
- Silicon Valley Community Foundation – "Vision" advertising campaign
- U.S. Holocaust Memorial Museum 20th Anniversary National Tour & Tribute
Media Relations
Co–Winner: The Heart Rhythm Society
and BRG COMMUNICATIONS - Arrest the Risk:
Raising Awareness of Sudden Cardiac Arrest
in African Americans
Co–Winner: NYU Langone Medical Center Responds to
Unprecedented Natural Disaster in NYC
Honorable Mentions:
- Coyne Public Relations - Breastcancer.org: Stepping Up and Stepping Out
- Global Strategy Group - Scouts for Equality: The Campaign to End Discrimination Against Gay Scouts
- Nasher Sculpter Center - Nasher Xchange
- PadillaCRT and the American Physical Therapy Association - Top 10 Fittest Baby Boomer Cities
- Pollock Communications - ASH and Hypertension Research Awareness Campaign
- Scott Circle Communications - 2013 Castleton Festival Media Campaign
Nonprofit Team of the Year
Winner: NYU Langone Medical Center
Honorable Mentions:
- Consumer Electronics Association
- CropLife America
- National Industries for the Blind
PR on a Shoestring Budget
Winner: Weber Shandwick on behalf of Reboot –
Taking a Tech Detox: National Day of Unplugging
Honorable Mentions:
- Canadian Dental Hygienists Association and Impact Public Affairs - Sports Mouthguards: Putting More Bite into Injury Prevention
- Global Strategy Group - Scouts for Equality: The Campaign to End Discrimination Against Gay Scouts
- Pollock Communications - ASH and Hypertension Research Awareness Campaign
- Uniomedia Communications - Szuno - Our Dreams: A Support Campaign for the Development of Mostly Roma Kids and Their Families in East Hungary
- Webster University - In the Heart of Football Country, a Different Kind of Champion
Public Affairs /
Issues Management
Winner: SKDKnickerbocker –
The Opportunity for Historic Change: Respect for
Marriage Coalition and Building National Support
for Marriage Equality
Honorable Mentions:
- Global Strategy Group - Connecticut Community Providers Association: Save Our Safety Net Campaign
- Proof Integrated Communications - Moving America Out of the Red: Fix the Debt's Campaign to Build a Groundswell of Support for Reducing the National Debt
Public Service
Winner: Schmidt Public Affairs/DaVita –
Alonzo Mourning & George Lopez Team Up
for Kidney Disease Awareness
Honorable Mentions:
- National Association of Broadcasters - OK2TALK: Giving Youth a Voice to Discuss Mental Health
- Ogilvy Public Relations - CDC's Screen for Life: National Colorectal Cancer Action Campaign
Social Responsibility
Winner: Office Depot Foundation –
"Be The Difference. Speak Up Against Bullying" Program
Honorable Mentions:
- The Allstate Foundation and Zeno Group - The Allstate Foundation Purple Purse
- Artemis Medical Society – We Are Doc McStuffins Campaign
- Luquire George Andrews – Goodstock: 24 Hours of Great Work for Good Causes
- PACO – Cross Cultural marketing – Héroes y Heroínas por la Esperanza, Gift of Hope
- SelectHealth – Select 25 Nonprofit Awards
- SKDKnickerbocker – The Opportunity for Historic Change: Respect for Marriage Coalition and Building National Support for Marriage Equality
- Wagons Ho Ho Ho
Video and/or Podcast Program
Winner: National Association of Broadcasters –
OK2TALK: Giving Youth a Voice to Discuss Mental Health
Honorable Mentions:
- LeadingThinkers/BFM Creative on behalf of Texas Torah Institute's 10th Anniversary Fundraising Video
- APCO Worldwide - Yunus Social Business
- NYU Langone Medical Center - Powered by Our People
Website
Winner: American Society for Aesthetic Plastic Surgery – Knowledge is a Beautiful Thing
Co-Winner: Peter Mayer - Go NOLA
Honorable Mentions:
- 2013 CropLife America Annual Report Microsite
- JPA Health Communications - Rebuilding Melanoma.org
- Longwood Gardens