Annual Report

Winner: Pirelli - Imagining the Future with You

Honorable Mentions:

• APCO Worldwide – Deloitte 2012 Global Report
• AHA! - Microsoft 2013 Citizenship Report
• Dell Inc. - 2020 Legacy of Good Plan
• Massachusetts Convention Center Authority
• Neighbors Helping Neighbors Build Healthier Communities: The Lifetime Healthcare Companies 2012 Annual Report
• Viacommunity

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Blog

Winner: Kimco Realty Builds Industry Leadership in CSR through Corporate Blog

Honorable Mentions:

• Cone Communications - Prove Your Purpose Raises the Bar in CSR Thought Leadership
• General Motors – GM Beyond Now
• Network for Good - CompaniesforGood.org
• RF|Binder Partners - CVS Caremark All Kids Can Blog "Helping Kids to Be The Best They Can Be"

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Cause Branding Campaign

Winner: AT&T and FleishmanHillard – It Can Wait: The Power of a Movement

Honorable Mentions:

• JetBlue Airways - Soar with Reading 2013
• Largemouth Communications - Kangaroo Express, Salute our Troops
• Mary Kay Inc. - Don’t Look Away
• MasterCard & Weber Shandwick - Project Inspire: 5 Minutes to Change the World
• RF|Binder Partners - You're Doing OK!: JOHNSON'S Baby Gives Back and Reassures Moms
• Weber Shandwick and ExxonMobil - 2013 Mickelson ExxonMobil Teachers Academy

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Community Affairs

Winner: Office Depot Foundation – Be The Difference. Speak Up Against Bullying!

Honorable Mentions:

• Covanta Energy – Rx4 Safety: Protecting People and the Environment from the Improper Disposal of Drugs
• Fannie Mae Delivers Impact to Local Communities with 7 Days to Serve
• Havas Worldwide – The Airfood Project
• Ogilvy Public Relations and Bristol-Myers Squibb - Men and Melanoma: Putting Excuses Aside
• The Quaker Oats Company - Quaker Helps Fuel Healthy Families with Fuel Up to Play 60

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Corporate-Community Partnership

Winner: AT&T and FleishmanHillard – It Can Wait: The Power of a Movement

Honorable Mentions:

• Blick&Staff Communications – Energizer and the 4 S’s of Coin Lithium Battery Safety
• Clear Channel – iHeartRadio’s Show Your Stripes
• Health Care Service Corporation – HCSC and KaBOOM!: Working to Ensure a Healthy Future Through Access to Play
• Toys “R” Us Inc. and Shaquille O’Neal Encourage Customers to “Give Back With Shaq” to Benefit the Marine Toys for Tots Foundation
• Wells Fargo & Company – NeighborhoodLIFT

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Corporation with less than 25,000 employees

Winner: TD Ameritrade

Honorable Mentions:s

• Constant Contact
• FMC Corp.
• Gage Products Company
• Takeda Pharmaceuticals International Co.

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Corporation with more than 25,000 employees

Winner: Sprint

Honorable Mentions:

• Caesars Entertainment
• Craftsman
• Oracle
• Thermo Fisher Scientific

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CSR Professional of Year

Co-Winner: Amy Hargroves – Director of Corporate Responsibility & Sustainability - Sprint

Co-Winner: Paul Massey – Executive Vice President - Weber Shandwick

Honorable Mentions:

• Linda Arnold – Customer Advocacy Lead - Monsanto
• Jim Murren – Chairman and CEO - MGM Resorts International
• Dennis Pittman – Director of Corporate Communications and Public Affairs - Smithfield
• Dato’ Rohana Rozhan – CEO - Astro Malaysia Holdings Berhad

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CSR on a Shoestring

Winner: Rogers & Cowan and Cause Swarm - Flash Flood For Good at Clinton Global Initiative 2013 Annual Meeting

Honorable Mentions:

• Covance - CARE Nepal SMILE
• Post No Bills - SC State Fair Safe Community
• RF|Binder Partners - Redefine First Aid with New Cause-Marketing Partnership
• TerraCycle - Cigarette Waste Brigade

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Diversity Communications

Winner: Kaiser Permanente - National Supplier Diversity Campaign: Handbooks & Education

Honorable Mentions:

• ChangeMakers - Multi-Language Communications
• General Motors - Women's Electrification Panel
• Novo Nordisk Inc. and Biosector 2 - Ask.Screen.Know. Public Service Announcement
• Time Warner Cable Media – The 90 That Built LA

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Employee Relations

Winner: Fahlgren Mortine - Mid-Ohio Foodbank Operation Feed Week

Honorable Mentions:

• Advent Integrated - Viridian Resource Kit
• Assurance Wireless - Get Connected
• MGM Resorts International - Inspiring Our World
• RBC Blue Water Community Makeover
• Viacom’s Viacommunity
• Weber Shandwick - Impact Project

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Employee Volunteer Program

Winner: RF|Binder Partners - CVS Caremark: Building Healthier Communities “One Shoreline at a Time"

Honorable Mentions:

• Bacardi Limited - "Spirit for Life, Caring Together" Shows its Sustainability Spirit
• Nestlé Waters North America - Project Picnic
• Quaker Oats - Good Purpose Team
• RF|Binder Partners - Capital One's One Week: "Investing for Good" One Community at a Time

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Environmental Stewardship

Winner: American Airlines and Weber Shandwick – American Airlines Reduces Its Carbon Footprint

Honorable Mentions:

• Baylor Health Care System - Energy Champions
• Ford and OgilvyEarth – MyEnergi Lifestyle
• Golden State Foods – Biodiesel from Bio-waste
• ICU Eyewear – Sustainably Made Eyewear, Promoting Philanthropy
• Saatchi & Saatchi S – Reducing Impact, Investing in Alternatives: Caesars Entertainment's Environmental Leadership

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Event: CSR/Green Focus

Co-Winner: Glad Trash – Glad One Bag Campaign

Co-Winner: NBCUniversal – Earth Week: Power the Party

Honorable Mentions:

• AMD's Green Army – Innovation for Volunteerism
• Bacardi Limited – "Champions Drink Responsibly" Mix with Rafa
• Entergy Corporation – NOLA Bike to Work Day
• MGM Resorts International – Inspiring Our World
• RF|Binder Partners – CVS Caremark: Building Healthier Communities “One Shoreline at a Time"

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Facebook Communications Campaign

Winner: Hyundai Hope on Wheels and Finn Partners - Hyundai Hope On Wheels Drives Pediatric Cancer Awareness on Facebook

Honorable Mentions:

• EMD Serono Inc. – Notes of Hope Campaign
• Hyatt Corporation – Vote. Give. Thrive.
• The Marcus Group Inc. – JCP&L Facebook Campaign
• MasterCard & Weber Shandwick – Project Inspire: 5 Minutes to Change the World
• Toys “R” Us Inc. and Alex’s Lemonade Stand Foundation Encourage Fans to Take the Lemon Smiles Challenge
• Welch Allyn – The Ripple Effect: Welch Allyn and Heart to Heart International Encourage Medical Students to Give Back

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Green PR

Winner: Entergy - Geaux Green Campaign

Honorable Mentions:

• Cone Communications – Earthwards… Getting Down to Business
• Ford & Ogilvy Earth - MyEnergi Lifestyle
• Lippe Taylor - Helping Ikea Go LED
• Ulled Asociados & We Are Water Foundation - We Art Water Film Festival

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Human Rights Communications

Winner: Buchanan Public Relations - Pepper Hamilton Forces Change in National Organ Transplant Rule

Honorable Mentions:

• Green Mountain Coffee Roasters - "Great Coffee, Good Vibes, Choose Fair Trade"
• MWW – The Friend Movement: The New F Word

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Media Relations

Winner: Scholastic Summer Challenge

Honorable Mentions:

• Food Network - Go Orange for No Kid Hungry
• Havas PR - Chronicling the True Power of Breast Cancer Warriors
• MWW - The Wunder Project: A Movement to Cure Colon Cancer
• SKDKnickerbocker - The Opportunity for Historic Change: Respect for Marriage Coalition and Building National Support for Marriage Equality
• Weber Shandwick and ExxonMobil - 2013 Mickelson ExxonMobil Teachers Academy

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Nonprofit Partnership

Winner: CA Technologies - Tech Girls Rock

Honorable Mentions:

• ArcelorMittal USA - Sustain Our Great Lakes
• FedEx - Safe Kids Worldwide and FedEx Pedestrian Safety Campaign
• JetBlue Airways - Blue Horizons for Autism 2013
• Raytheon and MATHCOUNTS - A Guinness World Record Title Helps Raise Awareness of the Importance of Math and Science Education
• Time Warner Cable and 826 National

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Pro Bono

Winner: Smithfield Helping Hungry Homes 2013 Memorial Day Donation Tour

Honorable Mentions:

• CGI - Share our Strength Analytics Enhancement
• Weber Shandwick - Impact Project

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Product Design/Redesign

Winner: Blick&Staff Communications – Energizer and the 4 S's of Coin Lithium Battery Safety

Honorable Mentions:

• Cone Communications – Earthwards… Getting Down to Business
• International Flavors & Fragrances - Rose Water Essential

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Recycling Program

Winner: Sprint Buyback

Honorable Mentions:

• Golden State Foods - Biodiesel from Bio-waste
• JetBlue Airways - Composting at T5 2013
• TerraCycle - Cigarette Waste Brigade

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Social Good

Winner: Clear Channel - iHeartRadio’s Show Your Stripes

Honorable Mentions:

• The California Endowment - #Health4All
• DeVry University – HerWorld
• Ford and OgilvyEarth - MyEnergi Lifestyle
• Mashable – Social Good Summit
• Novartis International AG – Improving access to healthcare through innovative and sustainable business models
• Raytheon's Hashtags4Heroes – Empowering Social Media Users to Thank Military Veterans
• SIA Lattelecom – Computer literacy project for seniors "Connect, Latvia!"

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Social Media Campaign

Co-Winner: Cone Communications - Nestlé Waters North America #SharedValue Twitter Chat Engages Key Stakeholders

Co-Winner: NBCUniversal - Share and Tell

Honorable Mentions:

• Cone Communications – Unstoppable Happiness: Northwestern Mutual’s Fight Against Childhood Cancer
• Hyundai Hope on Wheels and Finn Partners - Hyundai Hope On Wheels Drives Pediatric Cancer Awareness on Facebook
• RF|Binder Partners - You're Doing OK!: JOHNSON’s Baby Gives Back and Reassures Moms with Digital Care Cards
• Rogers & Cowan and Cause Swarm - Flash Flood For Good at Clinton Global Initiative 2013 Annual Meeting
• Welch Allyn – The Ripple Effect: Welch Allyn and Heart to Heart International Encourage Medical Students to Give Back

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Stakeholder Engagement

Winner: Time Warner Cable Media - Staying "Connected" During Superstorm Sandy

• Bombardier Aerospace – Safety Standdown
• Goldcorp - Answering the Call of the Moose
• Micato Safaris - Micato-AmericaShare
• OMV Petrom, Graffiti PR, BBDO, Webstyler, GMP PR - Andrei's Country a story of turning NGOs, authorities, employees and school kids into DOERS
• OPET Revolutionizes Volunteerism
• Strategic Public Relations Group - The Singa Project

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Sustainability/ CSR Report

Co-Winner: Hormel Foods with Burson-Marsteller and Proof Integrated Communications

Co-Winner: Monsanto Company

Honorable Mentions:

• Adobe's Create Change 5-Year Data Visualization
• Advent Integrated - Viridian 2012 Sustainability Report
• AECOM Technology Corporation - Complex problems. Integrated solutions.
• AGCO - Food for Thought
• Brown-Forman Corporation - 2013-2014 Corporate Responsibility Report: Global Spirit
• Coca-Cola Enterprises' 2012/2013 Sustainability Report - Welcome to our Community
• IHS Inaugural Corporate Sustainability Report
• International Paper

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Video Initiatives

Co-Winner: : AT&T - Through the Eyes of a Phone - It Can Wait

Co-Winner: Toyota & 360i - Meals per Hour

Honorable Mentions:

• Cisneros Media - Somos Lo Que Queremos
• International Flavors & Fragrances - Moving Forward
• Toyota and Discovery Education - Toyota Teen Driver Video Challenge
• Viacom's Support for the AT&T It Can Wait Campaign
• Viridian - 7 Continents in 7 Years

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Volunteer Program

Co-Winner: Oracle Volunteers

Co-Winner: JetBlue Airways and New York Restoration Project - One Thing That's Green 2013

Honorable Mentions:

• Hilton Worldwide - Building a Global Week of Service
• Jackson in Action
• RF|Binder Partners - Capital One's One Week: Investing for Good One Community at a Time
• Thermo Fisher Scientific Community Action Council

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Workplace Innovation

Winner: Entergy's Power To Care Campaign

Honorable Mentions:

• Benevity - Spark Workplace Giving: Engaging Employees to Make Goodness Matter (Even More!)

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