MAC AIDS Fund Despite its compelling accomplishments in 2008—like fighting HIV/AIDS in 57 countries with grants to 400+ organizations—the Estee Lauder-owned MAC AIDS Fund still found itself in the shadow of like-minded programs, including Project (RED) and… Continued
Archive: October 2009
2009 Platinum PR Awards: Cause-Related Marketing—MAC AIDS Fund & Weber Shandwick
October 26th, 2009 by PRNEWS2009 Platinum PR Awards: Branding—Flashpoint PR, LEGO Systems Inc. and Pereira & O’Dell
October 26th, 2009 by PRNEWSGo Miniman Go: Tapping Nostalgia to Bolster Adult Affinity for the LEGO Brand Tonka trucks, Barbie, Etch-A-Sketch, Cabbage Patch Kids—these iconic toy brands were best-sellers in their own right, having become symbols for entire generations… Continued
2009 Platinum PR Awards: Blog
October 26th, 2009 by PRNEWSLion Brand Yarn: The Lion Brand Notebook (co-winner) To strengthen brand loyalty and provide a platform for both its customers and associates, longtime yarn creator Lion Brand launched a blog a year ago. For Lion… Continued
2009 Platinum PR Awards: Annual Reports—Cracker Barrel Old Country Store
October 26th, 2009 by PRNEWSFiscal 2008 CBRL Group Inc. To make the best of a difficult economy, the Cracker Barrel Old Country Store (CBRL) decided to use its 2008 annual report to demonstrate the brand’s strength. Released in the… Continued
2009 Platinum PR Awards: Anniversary—GE Corporate
October 26th, 2009 by PRNEWSEcomagination Anniversary: The Next Wave Ecomagination—GE’s business initiative aimed at helping meet customers’ demands for more energy-efficient products—was planning its three-year anniversary event in Beijing when, on May 12, 2008, a major earthquake devastated the… Continued
PR News Announces 2009 Platinum PR Award Winners
October 26th, 2009 by PRNEWSPR News presented its Platinum PR Awards at a luncheon event in New York on Oct. 21, honoring the past year’s most innovative and envelope-pushing communications efforts, and what a year it was.
Of Rapping Flight Attendants, SEO and Online Trolls: PR News Launches its Second Annual Digital PR Summit
October 23rd, 2009 by Iris DorbianYesterday’s second annual PR News Digital PR Summit at the Grand Hyatt in midtown Manhattan was a like a virtual smorgasbord for the digital palate in the sense that it had everything for everyone to… Continued
Despite Recession, Consumers Still Spend on Socially Conscious Brands
October 21st, 2009 by PRNEWSA new study by Edelman reveals that the economic downturn has not affected consumer spending on brands that support good causes.
Measuring The Return on Company Philanthropy
October 20th, 2009 by PRNEWSWhy measuring your company’s ROI should go beyond sales and profits.
Communicating CSR/Sustainability Through Speaking Activity
October 20th, 2009 by PRNEWSAn excellent way of generating media attention for your CSR activities is through a speakers program.