Archive: October 2009

Rocket XL and UNIFEM Say No to Violence Against Women The UNIFEM (The United Nations Development Fund for Women) “Say No to Violence Against Women” campaign is a global advocacy movement seeking to end violence… Continued

Miller Meiers and H&R Block: H&R Block Social Community (co-winner) To maintain H&R Block’s role as a conduit for sharing ideas, tax advice and product information with customers and increase one-to-one interaction, Miller Meiers and… Continued

Why Flu Matters: Personal Stories From Families Affected by Flu To motivate parents to vaccinate their children against the flu, the Academy for Educational Development, in collaboration with Families Fighting Flu (a nonprofit comprised of… Continued

CNN.com-Facebook Inauguration Collaboration As the 2008 presidential election results were being broadcast to a global audience, viewers around the world were simultaneously updating their Facebook statuses—an occurrence that a group of CNN.com employees thought to… Continued

A Pivotal Meeting With Pope Benedict XVI During the April 2008 visit of Pope Benedict XVI to the U.S., Rasky Baerlin Strategic Communications worked closely with Boston’s Roman Catholic Archdiocese to manage media activity relating… Continued

Managing Ahead of the Curve As part of the relationship between FD and the Coca-Cola Company, the two parties decided in November 2008 to launch an investor relations-focused and research-based engagement study to recalibrate investor… Continued

Just Look for UL In late 2008, Underwriters Laboratories (UL)—the world’s leading independent test lab for electronic appliance safety certifications—partnered with MS&L to shift its market leadership position from a B2B player to a ubiquitous… Continued

World Water Day Video Series To leverage World Water Day on March 22, 2009, Weber Shandwick was tasked by client Population Services International to build awareness of the problems of safe drinking water in the… Continued

Making America Flood Smart: Reducing the Risk & Impact of Floods To change the misconception among many Americans that flood insurance was unnecessary, FEMA’s National Flood Insurance Program hired Ogilvy PR and J. Walter Thompson… Continued

Wii Fit Gets America Moving How do you turn what looks like an ordinary bathroom scale into an innovative video game? That’s what Nintendo execs set out to do with the launch of Wii Fit,… Continued