Archive: March 2001

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Teflon and Tar

March 19th, 2001 by

Allegations of human rights abuses are hard to shake. Nike continues to suffer criticism despite its cooperation with activist groups in the wake of child-labor problems. And ongoing jabs continue in the media – the… Continued

Media Insight

March 19th, 2001 by

Town & Country 1700 Broadway 30th Floor New York, N.Y. 10019 212/903-5000 Fax: 212/262-7017 Town & Country isn’t a romp across the homeland’s prairies. Despite its name, which alludes to rustic life, this Hearst publication… Continued

Media Moves

March 19th, 2001 by

Mark Lang, features editor for Adweek, has left. Lang will continue to write the “Best Spots” section on a freelance basis, but inquiries should be sent to Nancy Sobel, managing director; [email protected]… Kristen Hallam, former… Continued

Media Trends

March 19th, 2001 by

Surprise! College Editors Like Email Sixty-two percent of college journalists prefer email pitches, according to a survey of college journalists who attended the annual National College Media Convention last November in Washington. Just 15% prefer… Continued

Media Hotsheet

March 19th, 2001 by

Jump Jumps to YM One of America’s largest magazine publishers has announced plans to acquire Jump magazine. G+J USA will buy the publication’s subscriber list and trademark from Weider Publications and roll them into YM,… Continued

Loose Lips Sink Ships … and PR Campaigns

March 19th, 2001 by

Most PR professionals are smart enough to realize that spreading sensitive client material can mean, at best, the end of a career and at worst, a federal indictment. Juanita Yvette Lozano, formerly an employee of… Continued

Advocacy With A Conscience: Just Do It!

March 19th, 2001 by

Second of two parts Global corporations are wising up to the fact that their reputations rest largely in the palms of influential activists’ hands – like grenades. And the savvier companies are taking monumental precautions… Continued

Open Mike

March 19th, 2001 by

A recent issue of PR NEWS mentioned New York-based production company Medialink’s top-performing video news releases for 2000. Below, L.P. Phillips, a manager at VNR-1 Communications in Dallas, takes issue with how the company measures… Continued

JobTracker

March 19th, 2001 by

Director of Marketing Trinity College in Hartford, CT seeks Director of Marketing. Responsible for developing and implementing communications strategies to various constituencies, using speeches, scripts, newsletters, feature articles, etc. Will advise departments in their marketing… Continued

PRNEWSbriefs

March 19th, 2001 by

Reputation, Thy Name Is Media If you think media influence corporate reputations, you didn’t just fall off the turnip truck. A new Web-based service from Washington’s CARMA imMEDIAte analyzes coverage of 700 major companies in… Continued