Fleishman-Hillard has pulled out of its PR contract with embattled tiremaker Bridgestone/Firestone, even as the Japanese corporation faces congressional inquiries over its handling of a massive tire recall. Dave Senay, executive VP, senior partner and… Continued
Archive: September 2000
Say Goodbye to Brochure-Ware: Edutainment Drives Online PR
September 11th, 2000 by PRNEWSIf visitors to your Web site are having fun while they’re learning about your company, does it still count as education? Edutainment sites offer the PR department an opportunity to build relationships and reputation by… Continued
JobTracker
September 11th, 2000 by PRNEWSBBK Communications seeks Publicist Leading healthcare communications agency is seeking a public relations practitioner with 2-3 years of public relations experience, preferably with knowledge of the health and medical industries. Strong media relations abilities and… Continued
Cause-Related Messages Resound With Teens
September 11th, 2000 by PRNEWSCompanies hoping to cash in on the $150 billion teen market can gain a competitive edge by supporting certain causes, a new study finds. When price and quality are equal, 89% of teens say they… Continued
IR Classes Announced
September 11th, 2000 by PRNEWSIf you feel left out of the back-to-school frenzy, consider these programs. The National Investor Relations Institute/New York is offering three continuing ed courses for IR professionals this fall, in partnership with two local universities.… Continued
Innovation as Competitive Edge
September 11th, 2000 by PRNEWSA new research program to identify leading-edge innovations and the individuals and companies making them will track emerging companies, their business models and their growth. “The Contenders: Emerging Services Innovators,” from IDC, will look for… Continued
PR Firm Stays Mom-Friendly
September 11th, 2000 by PRNEWSBenjamin Group/BSMG Worldwide is the only PR firm – and one of the smallest, with about 100 employees – to be named one of the “100 Best Companies for Working Mothers” by Working Mother magazine.… Continued
Privacy as PR
September 11th, 2000 by PRNEWSWhen Amazon.com announced last week that it was changing its privacy policy, there was one interesting oversight in the press release – no explanation of what the change was. PR NEWS contacted the company’s media… Continued
Technology and Globalization Add Headaches
September 11th, 2000 by PRNEWSThis month we’re looking at two crises that may act as symbols for the crisis of the 21st century. Both are global, both cause us to reexamine the role of the media, and both are… Continued