Archive: September 2000

Escalating consumer interest in alternative medicine prompted Independence Blue Cross to offer its 2.6 million members access to a national network of credentialed complementary health providers earlier this month. The Philadelphia health plan signed a… Continued

Whether you’re gearing up for holiday healthcare promotions or trying to make your campaigns resonate with multicultural audiences, exhibitors at the Society for Healthcare Strategy and Market Development conference in Orlando last week were buzzing… Continued

The Securities and Exchange Commission (SEC) recently approved Regulation FD (“Fair Disclosure”). The new rule addresses the selective disclosure practices between corporations and large institutional investors that have been part of the Wall Street culture… Continued

With the success of “reality TV” shows that are dominating the networks it was only a matter of time before one of them would exploit this formula to capture the high drama of modern medicine… Continued

The Case When the University of Dayton surveyed its alumni to gauge how they’d like to get school news and events, the communications department found it was time to develop interactive online strategies for reaching… Continued

Isn’t it nice to know we’re all experts in something? But it’s a little odd to find out we’re all experts in the same thing… Last week one of PRN’s editors received an email from… Continued

Boston Globe TV writer Don Aucoin is on sabbatical until June 2001; Mark Jurkowitz assumes his coverage. 617/929-3172… Bill Snyder joins Business 2.0 as senior editor covering technology; Laurianne McLaughlin becomes senior editor, online; Emily… Continued

Housing the Troops. The November issue of Government Executive will feature an article on the housing issues facing members of the U.S. armed services, where they live and under what conditions. The monthly magazine has… Continued

Attention suave media relations pros: The Sept. 15 deadline is approaching for you to curry favor with your favorite hacks, by nominating him, her or them for accolades in the PRESStige Awards, sponsored by Press… Continued

Car Magazine Races to Redesign. Motor Trend magazine is introducing a new model, a redesigned look for the 1.2 million-circulation monthly. The redesign goes into effect with the September issue. Executive editor Chuch Schifsky says… Continued