A new press release distribution service allows hospitals to boost their reach to healthcare journalists. Earlier this month, PR Newswire launched Hospital Pack, which gives
hospitals unlimited news release distribution for six months.
The service includes:
- NEWSdesk, PR Newswire's news release retrieval and tracking system that provides feedback to PR professionals on which journalists have viewed their news releases
online at http://www.newsdesk.com. NEWSdesk reaches more than 12,500 journalists who are registered for the service and uses the 30 healthcare industry trade lists. - ProfNet, which sends online media queries three times daily. Members of this service receive three entries to the ProfNet Expert Database where journalists seek experts
online. - A complimentary subscription to On the Mark with Healthcare and Biotech Media, a newsletter that keeps PR professionals updated on new editors, publications and editorial
beat changes in the healthcare industry. - Press release inclusion on the PRN Press Room, http://www.prnmedia.com, which targets 17,000 journalists with breaking news, a three-
year archive, photos and video news releases.
(PR Newswire, Renu K. Aldrich, 212/282-1929)