Your Online Corporate Image is up for Grabs, Are You Protecting It?

While the Internet increasingly provides healthcare organizations an eager audience of Web surfers anxious to learn about the latest medical treatments and services, it has
also been the source of growing trepidation for marketers who struggle to protect corporate brands on this anything-goes medium. Online monitoring services can help marketers
develop a first line of defense against lingering misinformation and other threats to a company's online image.