Your Business: Getting Started (or Starting Anew) on Measurement

Tim Marklein does not need to be reminded about the importance of measurement. As the executive vice president and general manager for the Weber Shandwick Worldwide

Northern California business (which includes the 40-person San Francisco and Silicon Valley offices), Marklein is a stickler for maintaining uber-accurate measurement metrics for

clients including Cisco, Clorox and Hitachi.