Your Business: Considerations in Hiring a Graphic Designer

Let's say you are planning to hire a free-lance graphic designer to help reconfigure a key element relating to the brand identification of your business (Web site, logo,

letterhead, etc.). According to Noriko Hiraga, president of the design firm Atelier Noriko in New Canaan, CT, there are several areas where you need to ask tough questions

and one area where you need to expect the tough questions yourself.