Young & Rubicam IPO on Track; Lesson Is Delivering Analysts ‘No Surprises’

Young & Rubicam, the parent company of top PR agency Burson-Marsteller, is so far delivering what analysts expected of its Spring initial public offering. The company, whose closest contenders are Interpublic and Omnicom, is expected to hold its buy/recommend rating when it releases this week its earnings report for the second quarter.