Awards


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2011 Digital PR Awards – Contest/Game

Winner: MWW Group – Nikon Film Festival Social Campaign Championing D-SLR Video To merge the popularity of HD video and the burgeoning trend of user-generated content online, MWW Group and Nikon created an online film … | MORE »

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2011 Digital PR Awards – Online Newsroom

Winner: Baylor Health Care System – Baylor Health Care System Online Newsroom To help fill the void of shrunken newsroom budgets and staff, Baylor Health Care System launched a newsroom in January 2011 offering media … | MORE »

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2011 Digital PR Awards – Facebook Communications

Winner: American Heart Association – American Stroke Association – Ideal Health In January 2010, the American Heart Association created the Ideal Health initiative as part of its effort to achieve a new national goal: by … | MORE »

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AT&T Wins Digital PR Award for ‘The Last Text’ Documentary to Curb Texting While Driving

The Last Text, AT&T’s 10-minute film featuring real accounts of how lives were affected by texting while driving, earned a Good Morning America exclusive and 62,000 pledges to stop the habit. | MORE »

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2011 Digital PR Awards – Online Community

Winner: Kimberly Clark/Ogilvy & Mather Hong Kong – Huggies Babies-On-The-Go To attract new customers and increase diaper market share in Hong Kong, in 2010 Huggies developed a campaign around parents’ love of sharing baby photos … | MORE »

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2011 Digital PR Awards – Employee Communications Online

Winner: AT&T – AT&T’s tSpace Badge Recognition Program It’s not easy connecting more than 260,000 active employees spread among hundreds of business units with jobs ranging from corporate strategy development to call center workers. But … | MORE »

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2011 Digital PR Awards – Blog: People

Winner: Marian Salzman – Euro RSCG Worldwide PR The CEO of Euro RSCG Worldwide PR, North America, has a lot on her mind—and many of those thoughts go out to audiences via platforms that include … | MORE »

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2011 Digital PR Awards – New Site

Winner: American Automobile Association (AAA) – Keys2Drive – Teen Driver Safety TeenDriving.AAA.com was launched in fall 2010 just prior to Teen Driver Safety Week with the goal of establishing AAA’s position as the leading source … | MORE »

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2011 Digital PR Awards – Email Newsletter/s

Winner: The American Institute of Certified Public Accountants – Feed the Pig Weekly Savings Tip Looking to change the negative financial behavior patterns of 25-34-year-olds, AICPA introduced a weekly savings tip to help improve their … | MORE »

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2011 Digital PR Awards – WOW! Award

Winner: MWW Group – Nikon Film Festival Social Campaign Championing D-SLR Video   Leading into 2010, MWW Group helped Nikon plan and launch a completely new kind of film festival—one that relied entirely on social … | MORE »

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