Awards

2013 Digital PR Awards: Listening Campaign

November 5th, 2013 by

The Mastercard Conversation Suite is a Web-based analytics tool supported by a global team of social experts that monitor, analyze and engage in conversations around the world 24/7; since implementing the Conversation Suite in May 2012, MasterCard has dominated the emerging payments dialogue, driving a 400% increase in online engagement within three months of the platform’s use.

2013 Digital PR Awards: Crisis Management

November 5th, 2013 by

Royal Caribbean’s response following the Grandeur of the Seas fire—which included leveraging social media— kept media coverage balanced during the incident. For a week following the fire, there were more than 950 mainstream media pieces, 58.6 million impressions from Twitter and more than 3,375 Facebook posts—with 93% of the media coverage of the fire being either neutral or positive.

2013 Digital PR Awards: Online Newsroom

November 5th, 2013 by

Verizon Wireless, with the help of agency partner Weber Shandwick, altered its approach to reaching influencers by developing an online news hub, the Verizon Wireless News Center; since launch, the News Center has received 1.3 million unique visitors.

2013 Digital PR Awards: Cause Marketing/PR

November 5th, 2013 by

Havas and Ford teamed up for Ford’s Warriors in Pink: Fighting Breast Cancer with the Power of Digital Storytelling campaign, which has had two record-breaking years in a row; in fact, in that time, it has raised more than $938,000 from people who read stories, saw the documentary “Bang the Drum” or got a tweet and then felt inspired to go to fordcares.com and buy Warriors in Pink products.

2013 Digital PR Awards: Twitter Communications

November 5th, 2013 by

After a Reddit user posted an image pointing out that U.S. Navy captains have four stripes on their uniforms, while Cap’n Crunch only has three and thus is not a real captain, the Huge team crafted a clever and customized response using the relaunched the @RealCapnCrunch Twitter account that elevated the Cap’n into national conversations.

2013 Digital PR Awards: Digital Communicator of the Year

November 5th, 2013 by

NBC Entertainment’s Richard Licata continues to push the envelope with his work with the Emmy campaigns by focusing on the digital layer—overhauling the NBC Awards Screening Room microsite with a new responsive design and creating an industry-first innovation with sponsored Facebook ads targeted specifically to Emmy voters.

2013 Digital PR Awards: Facebook Communications

November 5th, 2013 by

Through creative sweepstakes and contests and engaging posts, RF|Binder helped the Talenti Facebook community grow from 4,000 fans to over 96,000 in under two years, with over 9,000 people on average talking about Talenti, an average of 1,072 comments and 400 shares per month.

2013 Digital PR Awards: Redesign-Relaunch of Site

November 5th, 2013 by

The Coca-Cola Company took a quantum leap forward in its digital corporate communications with the launch of Coca-Cola Journey, the company’s most ambitious digital project since the launch of its first website in 1995. Coca-Cola Journey was more than a site launch; it was also a new beginning for Coca-Cola’s content strategy.

2013 Digital PR Awards: Media Relations Campaign

November 5th, 2013 by

MWW and McDonald’s NY Tri-State Owners/Operators Association created the McDonald’s New York Metro Nutrition Network to change the conversation around McDonald’s and nutrition and dispel myths about its menu offerings; in all, the campaign received more than 20 million total impressions with a total ad value of $3.6 million.

2013 Digital PR Awards: Influencer Communications

November 5th, 2013 by

Clorox set out to celebrate the “everyday ick” parents face through a cross-brand campaign that created a new “language of mess” online by parents, for parents; in just the first two weeks after launch, more than 140 words were created by consumers based on their own personal “ick- speriences,” and they were submitted to www.icktionary.com to be added to the new language.