Built with the input from more than 100 stakeholders in 25 hours of meetings, CONNECT truly connected its 4,000 staff worldwide, attracting more than 50,000 page views on launch day.
Uncle Ben’s and Porter Novelli launched and promoted Ben’s Beginner Cooking Contest, a Facebook-driven video submission contest which attracted over 700 submissions.
"Tweet-a-Beer" allowed virtual contacts to come together, while creating awareness for Waggener Edstrom Worldwide.
PBS used multiple social media platforms to drive buzz around season two of the popular show Downtown Abbey.
Weber Shandwick successfully executed campaigns for top brands including Pepsi, U.S. Army and M&Ms.
An elite team of celebrity and competitive athletes were tapped to create Team Refuel and created exclusive Webisodes to drive home the "got chocolate milk?" campaign.
CRT/tanaka hosted and sponsored stand-alone social media events to help frame DOCa Rioja as Spain’s most prominent wine region.
PepsiCo turned Tropicana’s Facebook page into a 100% Florida experience—all content focused on TPP’s Florida roots by highlighting growers, groves and oranges, Sunshine State facilities and history.
A Pinterest presence and a special live event promoting in-home sustainability drove awareness around the Kleenex Cottonelle toilet paper brand.
Winner: PRIME Research – Changing Behavior Through PR: Earned Media Boosts Campaign Effectiveness During Medicare Open Enrollment The Centers for Medicaid and Medicare (CMS) were having a hard time quantifying the ROI on their communications …