Awards


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2011 Platinum PR Awards: Blog

Winner: Centers for Disease Control and Prevention – Preparedness 101: Zombie Apocalypse Are you prepared for a Zombie Apocalypse? It’s the question the CDC posed to shake up its standard personal safety message. In an … | MORE »

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2011 Platinum PR Awards – Hall of Fame: Office Depot Foundation

Backpack Campaign The Office Depot Foundation has made its National Backpack Program and associated campaigns part of the very fabric of Office Depot’s public profile. Since 2001, Office Depot and the Office Depot Foundation have … | MORE »

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2011 Platinum PR Awards: Social Media Campaign

Winner: U.S. Army with Weber Shandwick – Sharing the Army Strong Story Given the meteoric rise of social media, the U.S. Army, with the help of Weber Shandwick, focused on increasing its social media engagement … | MORE »

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2011 Platinum PR Awards: Financial/Investor Relations

Winner: General Motors – Introducing the New GM To build investor excitement for the company and its cars, GM planned and executed a multi-city road show and online video road show for potential investors. After … | MORE »

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2011 Nonprofit PR Awards: Digital PR & Marketing

ONE – The ONE Blog The ONE Blog is a daily pub that features news and stories relating to the anti-poverty movement. The blog serves as a news aggregator, featuring the latest global development news … | MORE »

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2011 Nonprofit PR Awards: Public Service

One – Bellies In 2010, advocacy organization ONE launched a PSA campaign featuring pregnant women to increase membership for ONE and raise awareness around the issue of ending mother-to-child transmission of HIV by 2015. The … | MORE »

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2011 Nonprofit PR Awards: Crisis Management

Howard Brown Healthcare Center and Public Communications Inc. - Creating a Lifeline for LGBTQ Health Center In response to a financial crisis, Howard Brown Health Center, one of the most prominent lesbian, gay, bisexual, transgender and … | MORE »

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2011 Nonprofit PR Awards: Public Affairs/Issues Management

U.S. Chamber of Commerce – ThisWayToJobs Board Game (Co-Winner) To educate Congress about what American businesses face as a result of new and pending regulations, the U.S. Chamber of Commerce developed an eye-catching game that … | MORE »

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2011 Nonprofit PR Awards: Corporate/Nonprofit Partnerships

American Airlines - American Airlines Honors National Breast Cancer Awareness Month With Global Pink-Out  In 2010, American Airlines and Weber Shandwick expanded their one-day Passionately Pink for the Cure employee fundraising program into a 15-day, global … | MORE »

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2011 Nonprofit PR Awards: PR on a Shoestring

Virginia Early Childhood Foundation – VECF Reaches New Audiences with Strategic PR To create awareness around school readiness and its lasting impact, the Virginia Early Childhood Foundation set out to expand its reach to audiences … | MORE »

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