Awards

2013 PR Agency Elite Awards: Business to Business

September 10th, 2013 by

Co-Winner: Finn Partners Getting the word out about B2B companies requires a certain precision. Dealing with niche audiences also requires PR agencies to sometimes speak in acronyms. The folks at Finn Partners are perfectly capable… Continued

2013 PR Agency Elite Awards: Community Relations

September 10th, 2013 by

Winner: Edelman “Being of Service” translates into the core values of Darden Restaurants, which is compromised of eight brands, 2,000 restaurants and 185,000 employees. The Darden Foundation deploys those values by having Darden employees give… Continued

2013 PR Agency Elite Awards: Marketing Communications

September 10th, 2013 by

Winner: Waggener Edstrom Worldwide In an industry rife with competition, coming out on top with best-in-class marketing communications takes a unique blend of talent, creativity and hard work. Waggener Edstrom showcased all three in its… Continued

2013 PR Agency Elite Awards: Cause/CSR

September 10th, 2013 by

Winner: Cone Communications Boston-based Cone Communications specializes in corporate social responsibility, or CSR, which in the last several years has been creeping toward the top of the consumer agenda. A majority of Americans not only… Continued

2013 PR Agency Elite Awards: Promotion of Firm

September 10th, 2013 by

Co-Winner: MWW When MWW founder, CEO and president Michael Kempner in 2010 spearheaded a management led buy-out from the Interpublic Group of Companies, the decision caused a surge of interest in the East Rutherford, N.J.-based… Continued

2013 PR Agency Elite Awards: Advocacy

September 10th, 2013 by

Winner: Fraser Communications The mantra at Fraser Communications is “doing well by doing good.” For the past 14 years the PR agency has worked on advocacy campaigns in multiple areas, ranging from early literacy to… Continued

2013 PR Agency Elite Awards: Publicity

September 10th, 2013 by

Winner: The Marcus Group In honor of its 40th anniversary, boutique PR agency The Marcus Group (TMG) wanted to do something different. Instead of throwing a party to celebrate, TMG decided to donate a full… Continued

2013 PR Agency Elite Awards: Integrated Communications

September 10th, 2013 by

Winner: Peppercomm Tyco International turned the page on a new chapter late last year when the security systems entity was split into three separate companies. The move created a standalone $10.5 billion enterprise focused on… Continued

Measurement Hall of Fame Inductees’ PR Tracking Insights: Q&A With the Experts

April 29th, 2013 by

Contrary to conventional wisdom, PR measurement should inspire (rather than thwart) creativity.

2013 Nonprofit PR Awards: Branding/Rebranding

March 11th, 2013 by

Winner: Florida Realtors – Florida Realtors PAC, "I Give Because…" Campaign The purpose of rebranding RPAC (Realtors Political Action Committee) as Florida Realtors PAC was twofold: create a stronger identity that ties the committee more closely… Continued