Writing on the Wall: Graffiti Game Sparks Damage Control PR

Imagine a world where free speech is impossible and graffiti is the only means of self-expression. Sega imagined just such a world and brought it to life in its "Jet Grind
Radio" video game. But the company left imagining a way to launch that game in civic-minded San Francisco - coincidentally on the day designated as the city's clean-up-graffiti
day - to the creative minds at Access Communications.