Workplace Health Angle Puts New Ergo Product in Top Seat

The Case

By February 1999, office furniture manufacturer Steelcase had spent four years and $32 million developing the "Leap" chair - a swanky and ergonomically-calibrated desk chair designed for "knowledge
workers" who spend a large part of their days on their derrieres. The Michigan-based company planned to launch its new technological innovation at the NeoCon furniture show in Chicago in June of 1999,
and wanted to bolster press buzz surrounding the chair to spur product sales.